A Problem With Social Media Today: A Lot of Noise and no Relevance - Javier Cámara-Rica 🐝🇪🇸 - España

Javier Cámara-Rica 🐝🇪🇸

hace 7 años · 2 min. de lectura · 0 ·

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A Problem With Social Media Today: A Lot of Noise and no Relevance

Article posted and translated from ABC newspaper.

Javier Cámara, co-founder of the Social Media network beBee, explains to ABC that one of the challenges of social platforms is the segmentation according to users’ interests.

If Facebook is considered a place for family and friends; if LinkedIn is the door to job opportunities; if Twitter is the last minute gossip; beBee is the bar counter, the card game and the afterwork. This Spanish social network , that has about 10 Millions users worldwide, looks forward to being an alternative from which to access relevant content.

A Problem With Social Media Today: A Lot of Noise and no RelevanceGRACIAS!

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Javier Cámara, co-founder of beBee.

That is the core of this platform, born as a response to an overabundant information era. Finding the needle in the haystack to keep what’s important is a difficult task in these times where social media networks are created and destroyed very quickly. beBee describes itself as an “affinity network” that allows people to connect personally and professionally.

Imagine that you like marketing and scuba diving, the user will receive information related to these themes. Only relevant content appears on the wall.
Javier Cámara , CEO at beBee

Javier Camara co-founded beBee with Juan Imaz. They’re both veterans of the entrepreneur world, being the founders of the first spanish mailing company Mixmail, in 1998. The problem they have detected in these years is the difficulty to attend all the accounts opened by the users. This is why they’ve put the accent on the relevance of content:

One of the problems with Social Media today is that there is a lot of content but it’s not relevant.

The main goal of this platform is to offer users content that’s 100% relevant and interesting to them. To achieve this the Spanish startup has developed an algorithm that helps show only the content relevant to each user based on personal and professional interests, avoiding infoxication.

Social media is based on information in first and second degree relationship level. You have friends on Facebook, people you know on LinkedIn and you follow people on Twitter. All the information comes from them. On beBee it comes from your interest areas.
Javier Cámara, CEO at beBee

On beBee we reach one degree more by interacting with other users with whom you share profession or interests. This is known as a third degree connection.
Javier

Based on this philosophy the “affinity networking” concept, uniting people that share interests, is developed. With more than 18k affinity groups and over 30 professional hives, the company considers it has potential as an employment tool.

<<It can offer many professional opportunities>>, they consider. Why? You might ask. The answer is simple, <<If, for example, you know about marketing, you’re one of the influencers and there’s a company searching for someone with your profile, they’ll go to you. If someone wants a SEO consultant they can go to the group and find it easily.>>

In this spirit, beBee recommends users to <<create their own social network>> so that they can see <<only content that’s truly relevant to them>>. One of the main obstacles to overcome is the incapability of most of the users to keep up with all the accounts they have on different networks. <<The advantage is having all in one, so that if you like motorcycles you don’t have to look for that information somewhere else.>> The variables this new platform offers is limiting and sorting content out. <<Are bet is more on content that on people. You shouldn’t have to see everything I post just because you follow me.>>

http://blog.bebee.com/en/newsroom/bebee-in-the-media/a-problem-with-social-media-today-a-lot-of-noise-and-no-relevance/

============================================================================

What is beBee?

beBee is the next big thing in professional social networking. Our mission is to create a professional world that is more open and connected. beBee is disrupting professional social networking by establishing connections through passions and common interests that create more professional engagement and deeper and more successful business relationships.

#Noise #Social Media #ABC #Javier Cámara #Facebook

Comentarios

Lisa Gallagher

hace 7 años #37

#51
Hi Flavio \ud83c\uddef\ud83c\uddf5 Souza I believe this article has been shared on Linkedin and Twitter numerous times & will probably be shared again.

Jim Murray

hace 7 años #36

The structure is sound. The main issue is always going to be with the quality of content and how that content is directed by its author on the site. This is going to be rocky road because some people I know of are posting content of questionalbe relevance into hives based strictly on their size hoping to just capture eyeballs. That will get worse as the choose bloggers start showing up. Perhaps the solution here is to remove the size of the hives form public exposure and make that information available only upon joining the hive. As for the quality of the content, that's even trickier because, well everybody thinks their own content is the bee's knees, now don't they?

Milos Djukic

hace 7 años #35

Open access research article: H.C. Devlin, J. Zaki, D.C. Ong, J. Gruber, Not as good as you think? Trait positive emotion is associated with increased self-reported empathy but decreased empathic performance, PLoS One, 9 (10) (2014), p. e110470, http://dx.doi.org/10.1371/journal.pone.0110470 (http://journals.plos.org/plosone/article?id=10.1371/journal.pone.0110470)

Javier Cámara-Rica 🐝🇪🇸

hace 7 años #34

Paul \

Javier Cámara-Rica 🐝🇪🇸

hace 7 años #33

#40
Phil Friedman

Phil Friedman

hace 7 años #32

#34
Javier beBee, and the rest of the beBee crew in the course of bringing beBee to the position of prominence that it has the potential to occupy. Not to throw cold water on the parade, I trust that you and all working for beBee will not be lulled into complacency by the stream of laudatory comments that will undoubtedly fill this thread. But will instead drive forward to assure that beBee reaches its full potential and does not end up, at best, the literary equivalent of Muzak, or at worst, simply more noises in the Internet. I also hope the a significant number of user bees will do their part to keep beBee from developing into a pit of Insipidipity. My best wishes for further success. I am rooting for you and the beBee team. Cheers!

Mohammed Abdul Jawad

hace 7 años #31

See how goes the world in progression under the impressive influence of beBee!

Javier Cámara-Rica 🐝🇪🇸

hace 7 años #30

Matt Sweetwood

Javier Cámara-Rica 🐝🇪🇸

hace 7 años #29

#36
Lisa Gallagher, the next beBee is going to be unbeatable... Hopefully it will be ready by the end of this year. Thanks Lisa for your pollination :)

Lisa Gallagher

hace 7 años #28

Thanks for re-posting this article Javier beBee. beBee is living up to it's reputation!! I'm very impressed with beBee .

Javier Cámara-Rica 🐝🇪🇸

hace 7 años #27

What is beBee and why is beBee disrupting the current model of social media https://www.bebee.com/producer/@javierbebee/what-is-bebee-why-is-bebee-disrupting-the-current-model-of-social-media

Javier Cámara-Rica 🐝🇪🇸

hace 7 años #26

For those who are asking me what is beBee :),...... beBee is about professional networking through personal interests and hobbies. Take golfers, for example. It is the same concept but applied to all professions and personal interests or hobbies. Personal interests generate much more professional engagement and better business opportunities."

Bill Stankiewicz

hace 7 años #25

#26
Javier C\u00e1mara Rica, your welcome & if I can help you in any way let me know? Bill Stankiewicz, www.Savannahsupplychain.com

Javier Cámara-Rica 🐝🇪🇸

hace 7 años #24

#12
thanks Franci Feliciana Hoffman . Francisca ;)

Javier Cámara-Rica 🐝🇪🇸

hace 7 años #23

#13
thanks Pascal Derrien

Javier Cámara-Rica 🐝🇪🇸

hace 7 años #22

#20
thanks Maja Vujovic

Javier Cámara-Rica 🐝🇪🇸

hace 7 años #21

#23
thanks Milos Djukic

Javier Cámara-Rica 🐝🇪🇸

hace 7 años #20

#24
thanks Lisa Gallagher

Javier Cámara-Rica 🐝🇪🇸

hace 7 años #19

#25
thanks Bill Stankiewicz

Bill Stankiewicz

hace 7 años #18

One of the best posts that I have read on the direction & trends here in Social Media.

Lisa Gallagher

hace 7 años #17

I think the platform is working great so far. I'm finding articles and photos that are relevant to my interests.

Milos Djukic

hace 7 años #16

Thanks Javier C\u00e1mara Rica! Wish you all the best.

Javier Cámara-Rica 🐝🇪🇸

hace 7 años #15

Milos Djukic, don't worry. beBee's algorithm is working from the beginning to order and filter those buzzes that users likes or not, but the users always control what they want to see or not.

Milos Djukic

hace 7 años #14

#20
You are welcome Maja Vujovic, Any kind of algorithm is a potential threat, as well as the source for the implementation of different types of manipulations (LI-case) . If necessary, the algorithm should be made available to users which may use this option (users selected option), like on Twitter.

Milos Djukic

hace 7 años #13

John White, MBA.

Milos Djukic

hace 7 años #12

I will always be against the use of algorithms in social media (Twitter - can be excluded, LinkedIn - can not be excluded or beBee - can be excluded?).

Milos Djukic

hace 7 años #11

#14
I agree with you Maja Vujovic.

Milos Djukic

hace 7 años #10

You can know what WE need, but your or any other algorithm cannot.

Milos Djukic

hace 7 años #9

Javier C\u00e1mara Rica, I'm not sure that an algorithm is a good solution, even the most "sophisticated" one. Any kind of manipulation is ultimately fatal for the one who manipulated within complex adaptive systems. We need self-organizing system in order to be adaptive and sustainable. Any of algorithms that are used does not provides an adequate degree of self-organization. It is well known that "Fine scales influence large scale behavior" - the butterfly effect. We need co-evolution of all users here and that means same rules for all, without an algorithm or any kind of manipulation, even well-intentioned. Writing and publishing in social media is more like transparent teaching and completely free mutual shaping of perception rather than activism of an artificial, selective and dehumanized algorithm, like LI, Air Traffic Controller, or any other.

Pascal Derrien

hace 7 años #8

As long as you keep adjusting nd adapt your mind set with your growth trajectory I think you will do very well guys, transparecy and honesty are RELEVANT currencies :-)

Bill Stankiewicz

hace 7 años #7

Great article there by Javier Cámara #2 , @Javier Cámara Rica, nice site and if I can help you in any way let me know?

David B. Grinberg

hace 7 años #6

Kudos on the excellent article and your insightful quotes, Javier C\u00e1mara Rica. You're really doing a great job!

Javier Cámara-Rica 🐝🇪🇸

hace 7 años #5

#7
thanks Fatima Williams. We have still a lot work to do. We have a huge to-do list mostly coming from user suggestions. Your words give us more energy to work harder !

🐝 Fatima G. Williams

hace 7 años #4

#
bebee #Truely relevant content. Thank you Javier C\u00e1mara Rica

Javier Cámara-Rica 🐝🇪🇸

hace 7 años #3

#3
Cory Galbraith beBee will work to reach maximum relevance , but we think that listening users opinion is basic to engage

Qamar Ali Khan

hace 7 años #2

Great one Javier C\u00e1mara Rica! beBee has many hidden treasures. it's evolving and being noticed. i feel the stir.

Javier Cámara-Rica 🐝🇪🇸

hace 7 años #1

CC cathal Morrow

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