Branding vs Marketing - Why Branding ?

Marketing and branding are two of the major "buzz words"  that we use in the industry.

Your brand is who you are. Marketing is your message.
Branding comes first, marketing second.
You own your marketing; your consumers own your brand.

Branding is why. Marketing is how.

Branding is long-term. Marketing is short-term.

Branding is macro. Marketing is micro.

Branding defines trajectory. Marketing defines tactics.

Branding drives an enduring reputation. Marketing drives periodic sales.

Branding is the reason someone buys. Marketing is the reason someone thought to buy in the first place.

Branding builds loyalty. Marketing generates response.

Branding creates value. Marketing extracts values.

Branding is the being. Marketing is the doing.

Branding is about pulling people towards your brand. Marketing is about pushing products and services.

Branding

Branding Is the Way to Go

Marketing is necessary, nobody doubt that. However, marketing by itself can’t develop an audience that is receptive to your message. Branding is what makes your audience interested in your message and prevents you from having to reinvent the wheel every time you develop marketing content. Use your marketing to develop your branding but don’t ever forget the distinction between them.

Personal Brands are Important to Everyone

Personal brands are not only for the entrepreneur that owns their own business. It is the secret sauce that can make you stand out of a stack of resumes.

If you don’t develop your own personal brand others will do it for you. Developing your personal brand is the proactive way of controlling your career development and how you are perceived in the marketplace.

Personal branding is becoming a requirement for anyone looking to grow their business; get a better job; or take their career to the next level. 

In business, everybody uses social media for work and in our private lives, everybody uses social media to socialize. Today essentially your personal brand is the most important part of social media. We are all brands in today’s world, therefore it is key in understanding the importance of your personal brand and how to use it in social media.

beBee includes all the necessary features to create, showcase and share people's personal brands including a professional profile, professional networking, a publishing platform, affinity groups (both personal and professional), live video capability, interactive job postings, advanced communication tools, and a multi-network content-sharing tool.

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Ever Google Yourself?

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How These 10 Professionals Are Growing Their Personal Brand by Katyan Roach

Empowering your Personal Brand

You are a vibrant, amazing person -- much more than what's on your resume! How do you get your passion and power across to employers?