Javier 🐝 CR in Content Marketing, Marketing, Digital Marketing & Sales Co-Founder & CEO • beBee Apr 24, 2017 · 3 min read · 4.8K

Content Marketing For Non-Believers


Content Marketing

Content Marketing is a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services.

Content marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.

Content marketing is the strategic marketing approach of connecting and engaging with an audience through the publication and dissemination of highly relevant and targeted content. Professionals build trust and establish lasting relationships by creating and sharing digital material across websites, email, social media and paid channels. Through this content, publishers look to resonate with their target demographic while presenting themselves as thought leaders and trusted resources.

Content Marketing uses blogs, podcasts, video, and social media sites as a vehicle and Copywriters write magnetic headlines, persuasive landing pages, and conversion-driven emails.


Establishing lasting, deeper and more successful business relationships

Connections made through passions and common interests create more professional engagement and deeper and more successful business relationships. Learn about professional engagement through passions.


Content Marketing For Non-Believers

Your customers don’t care about you, your products, your servicesthey care about themselves, their wants and their needs.  

Content marketing is about creating interesting information your customers are passionate about so they actually pay attention to you. Learn why Content marketing is the real king by Giampiero Vilardi.




Content Marketing For Non-Believers

Source: The Content Marketing Pyramid, by Curata.com


People all over the web are looking for someone to lead them. They want expertise. They want new knowledge. They want something of value and benefit. beBee will provide you with this opportunity to showcase your knowledge in an integrated compelling way

beBee is a great platform for learning and teaching. beBe is an engagement-based communitybeBee was developed to inspire and motivate your content creation through its many features and interest based hives though which you can create, showcase and share your content to create a strong personal brand.


Webpages with Articles & Stories

What’s the difference between a normal webpage and a webpage that is content marketing? Consider The Beginner’s Guide to SEO from Moz, a provider of SEO related tools and resources. beBee Producer gives you the platform to do it very easily. You don't need to be a SEO expert , you don't need to know about templates, beBee delivers you an all-in-one platform.

Videos

Gary Vaynerchuk is a master of content marketing using online video, just take a look at his YouTube channel. He got his start creating videos to promote his family’s wine store and through those videos and other online marketing he eventually grew it to a $45M empire. beBee Live Buzz is a great tool to communicate through live streaming video.

Being a content marketing animal: 


Infographics 

These are generally long, vertical graphics that include statistics, charts, graphs, and other information. If you need some examples, here are 197 infographics on the topic of content marketing curated by Michael Schmitz, head of Content Lab at Publicis, Munich. 

Presentations

When you think content marketing, your brain immediately thinks blogs, eBooks, and whitepapers. But, what about presentations? Your product, service, or organization can easily be showcased through the medium of a presentation. beBee is working on a beBee SlideBuzz platform:  to Take advantage of the opportunity to tell a visually engaging story rather than defaulting to the written word every time.

Podcasts 

Michael Hyatt, author of the best-selling book Platform: Get Noticed in a Noisy World, practices what he preaches. His “This is Your Life” podcast is downloaded 250,000 times each month.  beBee is working on a beBee Podcasts platform:  to Take advantage of the opportunity to tell a buzzing engaging story rather than defaulting to the written word every time.

Books 

Like movies, people often think of books as selling themselves, but savvy marketers don’t sell books just to sell books, they sell books as marketing tools. Michael Port’s sales manual Book Yourself Solid is a great read for entrepreneurs, salespeople, and marketers,

beBee is working on a beBee eBook platform:  to Take advantage of the opportunity to tell a written engaging story.

 

What Is Content Marketing? by Josh Steimler


Content marketing is the process of developing and sharing relevant, valuable, and engaging content to target audience with the goal of acquiring new customers or increasing business from existing customers. Source: Amanda Maksymiw


Traditional marketing and advertising is telling the world you’re a rock star.  Content Marketing is showing the world that you are one. Source: Robert Rose


Content marketing is about delivering the content your audience is seeking in all the places they are searching for it. It is the effective combination of created, curated and syndicated content. Source: Michael Brenner

Content marketing is a long-term strategy, based on building a strong relationship with your target audience, by giving them high quality content that is very relevant to them on a consistent basis. Source: Neil Patel 



More articles about Content Marketing


5 Essentials of Content Marketing by Brian Walt

Storytelling in Content Marketing by Michael Spencer

Content Marketing is Mandatory by Mark Hewitt

Seven reliable ways of making content marketing more effective by Avik Chakravorty

How To Do Content Marketing For A B2B Startup by Abrar Shahriar

8 Content Marketing Tips to Help Your Business on Social Media by Robert C. Stern

4 Essentials to Create Prefect Content Marketing by Brian Walt

Top Ways to Get More Clients & Referrals through Content Marketing by John Miller

Content Creation, A Must To Attract Audience And Consumers by Juan Imaz

The 5 Advantages of Blogging Through beBee's Publishing Platform by Juan Imaz

beBee, the Content Production and Distribution Hub by Juan Imaz

beBee beats LinkedIn for content sharing by Sandra 🐝 Smith

User Engagement & Satisfaction: beBee Beats LinkedIn by David B. Grinberg



About beBee: The Story




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Luis Suarez 29/4/2019 · #40

Go for it! It could be daunting at first, but video it´s the content king this 2019.

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Lyon Brave 19/9/2017 · #39

I want to make videos

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Javier 🐝 CR 19/6/2017 · #38

Your customers don’t care about you, your products, your services…they care about themselves, their wants and their needs.

Content marketing is about creating interesting information your customers are passionate about so they actually pay attention to you.

+1 +1
Cydney Walton 19/6/2017 · #37

Excellent article and resources! Thank you

+1 +1
Timothy welch 28/5/2017 · #36

the pyramid is so true but the inverse is also true. alot of people have short attention spans so its easier to start at the bottom of the pyramid.

+1 +1