Does Facebook have a plan for taking down Snapchat ?
When Instagram copied Snapchat's popular Stories feature in August — it's a tool that lets users share photos and videos for up to 24 hours before they disappear — Instagram execs said they did so because Stories was a format lots of other services would copy, too.
"[We] built on a format that Snapchat invented," Instagram's product boss Kevin Weil explained in December. "It's a format, [and] we believe that format will be universal."
That format is becoming universal — at least at Facebook.
Instagram and Snapchat both make money by placing ads alongside user Stories, and WhatsApp just appointed its first COO, a sign that the company is starting to think about monetizing its 1.2 billion monthly users.
Facebook CEO Mark Zuckerberg tried to buy Snapchat for $3 billion back in 2013, and was rebuffed. Since then, Facebook has tried to copy multiple features from Snapchat’s app for standalone Facebook apps, and recently inserted what’s more or less a clone of Snapchat into Instagram, on top of its original features.
Could be Facebook Snapchat’s Biggest Threat ?
Is Instagram the Snapchat’s biggest threat ?
Facebook may be the dominant player in social media, mobile advertising, and news, but Snapchat is the most formidable competitor it’s ever encountered. Snapchat has a great feel for what its more than 100 million daily users want, and it moves fast. Combine that with its attractive demographics—86% of Snapchatters are between the ages of 13 and 34—and you can see why these two companies are now battling it out in one of the most aggressive rivalries.
It’s not all bad news
Does Facebook have a shameless plan for taking down Snapchat ?
I wouldn't want to be in Snapchat's shoes. Facebook- Mark Zuckerberg is brilliant. They are always focused on delivering the best user experience.