How These 3 Top CEO’s Use Social Media To Build Their Brand

Image: http://www.8dimensions.net/blog/single/7

Article:  https://www.huffingtonpost.com/entry/how-these-3-top-ceos-use-social-media-to-build-their_us_583cbe69e4b0bb2962f177c4by John White, MBA, is very active on the platform he created and regularly engages with his user base. Many of them have told me over and over how much they love seeing a top executive from the company drop by their posts to comment and engage with them on a personal level.

Hootsuite CEO and LinkedIn Influencer, Ryan Holmes, recently wrote about why it is important for CEOs to have a personal brand on social media:

“The greatest motivator for CEOs to get on social media may be simple necessity. Social media represents a cultural shift, not just a technological one, and it’s already made the leap into the workplace. In the end, it’s very difficult for a CEO to guide this transformation without ‘getting’ social media on some level—ideally a personal one.”

In addition to being a LinkedIn Influencer, Ryan is a prolific blogger. His blogs appear on multiple platforms which keeps his company top of mind and in front of millions of potential readers every month. Here’s a recent piece he did on Medium.