Javier 🐝 CR in Social Media Marketing, Social Media, Marketing Co-Founder & CEO • beBee Mar 30, 2017 · 1 min read · 10.4K

Organic Reach on Social Media is Declining

Do you struggle to get your posts seen by your network? Is your Organic Reach Falling?


There are a lot of articles and studies that show how organic reach is declining fast.

Instagram


According to Kevin Systrom, CEO of Instagram, which is the latest to adopt algorithmic news feed or timeline, on average people will now miss about 70% of posts in their feed. 

Facebook


On the other hand, a study by Locowise suggests that average post reach on Facebook is only about 10.8% in Feb, 2016. In essence what that means is that if you have 100 followers of your page, it is likely that only 10-11 will actually see your posts on their feed. 

Twitter


Twitter is no exception here. Twitter has also adopted algorithmic timeline that sorts tweets based on interest and importance, irrespective of time. This issue starts magnifying as your page followers grow in number. 

LinkedIn


LinkedIn is no exception here. LinkedIn has also adopted algorithmic timeline that sorts posts.

Your organic reach on Instagram, Facebook, Twitter and LinkedIn is falling.


Do you struggle to get your posts seen by your network?

Why Your Organic Reach is Falling and How You Can Combat It.

Read more at

https://www.linkedin.com/pulse/why-your-organic-reach-falling-how-you-can-combat-manjunath-padigar



Organic Reach on Social Media is Declining


THE PROBLEM


After working hard for years on building your network, it is very frustrating that you can not reach all of your followers.

  • Organic reach on social media is declining.

  • You only reach 8-10% of your followers (algorithm based reach).

  • A lot of platforms: too much effort, complex, and time consuming

  • Duplicate content: creating content on every platform

  • Different platforms for your personal & professional interests


Social Media Algorithms: How to Respond to Declining Organic Reach


THE SOLUTION: beBee


An all-in-one personal branding platform that is centralized and cost effective to tech-savvy generations


  • One stop shop to create (profile and affinity groups) , showcase (advanced content-production tools like video, blog posts, slides , and share (instant messaging, video conferencing, multi-network...)  your personal brand. ** some features coming soon

  • Reach 100% of your followers 100% of the time.

  • Feed based on your personal & professional interests.

  • Hives give you instant reach for your content, whether you have one follower, 300 or 3000.

  • An affinity-based network: being segmented into interest-based affinity groups makes it easy to reach people who share your personal and professional interests.

  • Instant SEO (search engine optimization) for your content.



Javier 🐝 CR Jun 28, 2017 · #46

Remember this:
1.- Your content is delivered to all of your network.
2.- Your content is automatically top ranked on Google Search Engine.
3.- Your quality content reaches your target affinity groups.
4.- Your content can be distributed through Facebook, LinkedIn, Twitter and Google+.

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Robert Cormack May 13, 2017 · #44

This is an example of what I meant by my comment on your other post, @Javier 🐝 beBee. Here you've given useful insights into algorithms and timelines. We're all worried about reach and this breaks it down by social media sites. Then you explain the advantages of beBee. This is strategy everyone here should follow. Always give something to your readers. Always make your post worth reading. This is a textbook example. Good stuff. Thanks.
By the way, something I posted here a few weeks ago "Think More. Write Less. Follow Clint" ended up on LinkedIn. One of the chief editors highlighted it and I went from 18 viewers to 30,000. It's important that we understand strategy, but it's useless if we don't have viewership. This points out how easy it is if the site in question actually HELPS the contributor.

+2 +2

I add my voice to yours @Ian Weinberg. @Javier 🐝 beBee, @Juan Imaz and all the dedicated team of beBee are not only visionary, but also they listen and chase for suggestions to make the platform what it is today and the future.

+1 +1
Ian Weinberg May 13, 2017 · #42

Innovative and visionary founder-developers, hands-on management and support, ongoing innovative solutions - all adds up to support of high quality posts and interaction. That's the foundation for beBee's success and the recipe for ongoing organic growth. Gratified to be part of this winning initiative @Javier 🐝 beBee

+2 +2
Andrew 🐝 Goldman May 13, 2017 · #41

Thank you, @Javier 🐝 beBee,
Those are very interesting points. I find it to be truth and based on my own experience I can say that too many networks create a confusion among people. Still, most of the people have accounts everywhere. And actually, they might be active online, but just somewhere else. Also, people see good stuff and don't act. With no activity, you keep losing the good stuff with those algorithms. Finally, people use social networks to connect. Often success in it is crucial.

+1 +1
Javier 🐝 CR May 11, 2017 · #40

#39 thanks @Kevin Johnson for your comment ! please put a pic of you on your profile, beBee doesn't allow logos , etc,,, we want to keep beBee very "transparent" and reliable. Many thanks for your understanding.

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Kevin Johnson May 11, 2017 · #39

Facebook has become a nightmare with so many paid advertising throwing up in the newsfeed. Twitter is the only medium that still gets organic traffic for us

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