Javier beBee in beBee in English, beBee em Português, beBee en Español Co-founder & CEO • beBee Oct 1, 2016 · 2 min read · 8.7K

The Brand, Our Brand : beBee

How beBee came to us? 

When we decided to create a professional network through passions and an affinity-based network , we did not have the brand. We had the idea nor the brand.

We did an internal contest among our employees with the goal of getting our brand. 

I got through email a long list of ideas ... most of them around "affinity networking" concept. Some of them , good ones but not brilliant. We needed the best brand, an unbeatable one.

After 48 hours we got it.... we got one from a creative employee. He rushed to my office and told me. Javier, I got it. "We Bee"... we could associate groups to a more powerful concept - HIVES- and buzzes . beBee (a bee icon) is about buzzes, Twitter (a bird) is about tweets.

That day I had lunch with Juan - as we use to do daily - and we talked about that. We loved it but we knew it wasn’t good enough .  We wanted a perfect one.  And ...Finally after some alterations we got it. beBee ! be a bee , build your hive. It was very short, easy to pronounce in any language. WeBee was difficult in a lot of them (in Spanish "w" sound is difficult).

beBee - The brand

  • Bees - The users
  • Hives - affinity groups on beBee
  • Buzzes- The content we share on BEBEE
When we launched the publishing platform, we decided to call "honey" to the rich content on beBee ( the long articles or stories ), and the tool was called Producer. Bees produce honey !

What will come next ? beBee is an unique brand where you can play whatever you want :) ... beekeepers ( Hives administrators) , beBee is swarming all the world  ! 

In the next release , beBee will have Stings. We know a sting is a bad sensation and experience for humans , so I wanted to reverse the concept to a good thing. So STINGS will be your favourite contents, your bookmarks, your favourite authors,,, you will have your honeycomb where you can enjoy in your wall only your stings :)

The best evidence of this concept, is that a lot of users have already played around this concept. And what about marketing possibilities ? Bee yourself, bee happy, bee cool.

be Professional. be Personal. be Successful. 


The Brand, Our Brand : beBee

And what about our icon / button share ?

It is different ! Different color: Orange , hexagonal button.... it is great! It is simply elegant !

As you can see , I am in love with OUR brand - yes, user's brand- it is yours too. 

The Brand, Our Brand : beBee

This is our photcall in Madrid.

The Brand, Our Brand : beBee
Orange means creativity, strength and youth.

The Brand, Our Brand : beBee

Vertical beBee logo.

The Brand, Our Brand : beBeebeBee among the other social networks.

The Brand, Our Brand : beBee

Our main logo. 

The Brand, Our Brand : beBee

Keep buzzing bees !

The Brand, Our Brand : beBee

A bee is beautiful among the other social media !

The Brand, Our Brand : beBee

The Brand, Our Brand : beBee

I think our brand is 70% of success. beBee is brilliant !. We only need to improve the platform for giving you the best user experience. As you know, we are working on a top platform. We are excited about it !

What does mean beBee for you? Social media is about emotions. beBee too !


What is beBee?

beBee is the next big thing in professional social networking. Our mission is to create a professional world that is more open and connected. beBee is disrupting professional social networking by establishing connections through passions and common interests that create more professional engagement and deeper and more successful business relationships.

Prakashan B.V Oct 12, 2016 · #103

@Javier beBee: Nice..Wonderful place to be in..Thanks.

+1 +1
David B. Grinberg Oct 6, 2016 · #101

#97 Do you have a specific web link or more specific citation @Flavio 🇯🇵 Souza?
As a former journalist and global media spokesman, I can't overemphasize the importance of appropriate attribution online -- this goes for all bloggers and everyone who produces sweet honey on beBee. I appreciate everyone considering this and, again, I appreciate your sharing the excellent quote, Flavio! Buzz on, my friend...

Andrew Goldman Oct 5, 2016 · #98

Hey David, Great to see you. I just saved jpg files from the post. Works well.#96

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Flavio 🇯🇵 Souza Oct 5, 2016 · #97

@David Grinberg quote from The Xerces Society

+2 +2
David B. Grinberg Oct 5, 2016 · #96

#87 @Flavio 🇯🇵 Souza That's a great quote about bees, do you have a source for attribution in case I cite it in a blog post? Thanks.
cc: @Javier beBe

+3 +3
Pamela L. Williams Oct 5, 2016 · #94

#88 I have an entire presentation and research paper on Colony Collapse Disorder! You're welcome to it Javier :-) haha

Javier beBee Oct 4, 2016 · #93

#91 thanks for your comment @Mohammed Sultan !

+1 +1