The Brand, Our Brand : beBee
How beBee came to us?
When we decided to create a professional network through passions and an affinity-based network , we did not have the brand. We had the idea nor the brand.
We did an internal contest among our employees with the goal of getting our brand.
I got through email a long list of ideas ... most of them around "affinity networking" concept. Some of them , good ones but not brilliant. We needed the best brand, an unbeatable one.
After 48 hours we got it.... we got one from a creative employee. He rushed to my office and told me. Javier, I got it. "We Bee"... we could associate groups to a more powerful concept - HIVES- and buzzes . beBee (a bee icon) is about buzzes, Twitter (a bird) is about tweets.
That day I had lunch with Juan - as we use to do daily - and we talked about that. We loved it but we knew it wasn’t good enough . We wanted a perfect one. And ...Finally after some alterations we got it. beBee ! be a bee , build your hive. It was very short, easy to pronounce in any language. WeBee was difficult in a lot of them (in Spanish "w" sound is difficult).
beBee - The brand
- Bees - The users
- Hives - affinity groups on beBee
- Buzzes- The content we share on BEBEE
The best evidence of this concept, is that a lot of users have already played around this concept. And what about marketing possibilities ? Bee yourself, bee happy, bee cool.
be Professional. be Personal. be Successful.
And what about our icon / button share ?
It is different ! Different color: Orange , hexagonal button.... it is great! It is simply elegant !
As you can see , I am in love with OUR brand - yes, user's brand- it is yours too.
This is our photcall in Madrid.
Orange means creativity, strength and youth.
Vertical beBee logo.
beBee among the other social networks.
Our main logo.
Keep buzzing bees !
A bee is beautiful among the other social media !
I think our brand is 70% of success. beBee is brilliant !. We only need to improve the platform for giving you the best user experience. As you know, we are working on a top platform. We are excited about it !
What does mean beBee for you? Social media is about emotions. beBee too !