The Brand, Our Brand : beBee
How beBee came to us?
When we decided to create a professional network through passions and an affinity-based network , we did not have the brand. We had the idea nor the brand.
We did an internal contest among our employees with the goal of getting our brand.
I got through email a long list of ideas ... most of them around "affinity networking" concept. Some of them , good ones but not brilliant. We needed the best brand, an unbeatable one.
After 48 hours we got it.... we got one from a creative employee. He rushed to my office and told me. Javier, I got it. "We Bee"... we could associate groups to a more powerful concept - HIVES- and buzzes . beBee (a bee icon) is about buzzes, Twitter (a bird) is about tweets.
That day I had lunch with Juan - as we use to do daily - and we talked about that. We loved it but we knew it wasn’t good enough . We wanted a perfect one. And ...Finally after some alterations we got it. beBee ! be a bee , build your hive. It was very short, easy to pronounce in any language. WeBee was difficult in a lot of them (in Spanish "w" sound is difficult).
beBee - The brand
- Bees - The users
- Hives - affinity groups on beBee
- Buzzes- The content we share on BEBEE
The best evidence of this concept, is that a lot of users have already played around this concept. And what about marketing possibilities ? Bee yourself, bee happy, bee cool.
be Professional. be Personal. be Successful.
beBee
And what about our icon / button share ?
It is different ! Different color: Orange , hexagonal button.... it is great! It is simply elegant !
As you can see , I am in love with OUR brand - yes, user's brand- it is yours too.
This is our photcall in Madrid.
Orange means creativity, strength and youth.
Vertical beBee logo.
Our main logo.
Keep buzzing bees !
A bee is beautiful among the other social media !
I think our brand is 70% of success. beBee is brilliant !. We only need to improve the platform for giving you the best user experience. As you know, we are working on a top platform. We are excited about it !
What does mean beBee for you? Social media is about emotions. beBee too !
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What is beBee?
beBee is the next big thing in professional social networking. Our mission is to create a professional world that is more open and connected. beBee is disrupting professional social networking by establishing connections through passions and common interests that create more professional engagement and deeper and more successful business relationships.Artículos de Javier Cámara-Rica 🐝🇪🇸
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Comentarios
Javier Cámara-Rica 🐝🇪🇸
hace 7 años #67
Prakashan B.V
hace 7 años #66
David B. Grinberg
hace 7 años #65
Do you have a specific web link or more specific citation Flavio \ud83c\uddef\ud83c\uddf5 Souza? As a former journalist and global media spokesman, I can't overemphasize the importance of appropriate attribution online -- this goes for all bloggers and everyone who produces sweet honey on beBee. I appreciate everyone considering this and, again, I appreciate your sharing the excellent quote, Flavio! Buzz on, my friend...
David B. Grinberg
hace 7 años #64
Do you have a specific web link or more specific citation Flavio \ud83c\uddef\ud83c\uddf5 Souza? As a former journalism and global media spokesman, I can overemphasize the importance of appropriate attribution -- this goes for all bloggers. I appreciate everyone considering this.
David B. Grinberg
hace 7 años #63
Do you have a specific web link, Flavio? Many thanks and buzz on!
David B. Grinberg
hace 7 años #62
Flavio \ud83c\uddef\ud83c\uddf5 Souza That's a great quote about bees, do you have a source for attribution in case I cite it in a blog post? Thanks. cc: @Javier beBe
David B. Grinberg
hace 7 años #61
That's a great quote about bees, do you have a source for attribution in case I cite it? Thanks. cc: Javier beBee
Javier Cámara-Rica 🐝🇪🇸
hace 7 años #60
thanks for your comment Mohammed Sultan !
Javier Cámara-Rica 🐝🇪🇸
hace 7 años #59
Debesh Choudhury we are still a baby but you ask for any opinion about "esthetic" to 10 people, you will get 10 different ones :-) This is the good thing !
Debesh Choudhury
hace 7 años #58
Javier Cámara-Rica 🐝🇪🇸
hace 7 años #57
Flavio \ud83c\uddef\ud83c\uddf5 Souza
Lisa Gallagher
hace 7 años #56
Paul Walters
hace 7 años #55
Dean Owen
hace 7 años #54
Perfect, Thanks
Noël De Castro
hace 7 años #53
#32 Dean Owen the font is free and designed by Antonio Rodrigues JR, the name is "Berlin" and you can download here: http://antoniorodriguesjr.com/fonts.html
Fernando 🐝 Santa Isabel Llanos
hace 7 años #52
Javier Cámara-Rica 🐝🇪🇸
hace 7 años #51
Hassan Aman of course. We do love the brand :)
Mamen 🐝 Delgado
hace 7 años #50
👏 👏 👏 Great for you!! And for us as well!!! 😉
Lance 🐝 Scoular
hace 7 años #49
Ken Boddie
hace 7 años #48
Lance 🐝 Scoular
hace 7 años #47
↗Good points David Grinberg regarding Snapchat and vdeo 📽 I joined Snapchat back in April after I listened to the Audible book #AskGarryVee. He said that Snapchat would "pop" in 2016. And it has.📈 I spent weeks watching Snapchat stories and YouTube videos on how to use Snapchat before I developed my strategy and started actively Snapchating. My strategy continues to evolve. Since Snapchat started back in 2011 it was mainly 13-24 year olds using Snapchat. Now older demographixs are migrating there. (I am 67) SUGGESTIONS FOR beBee: 1) One of my favourite Snapchat filters is where your selfie snap as a bee is superinposed on your head with honey dripping down from the top and sides and your voice synthesized to soundlike Alvin and the chipmunks. This could be a beBee feature. 2) Snapchat recently aquired Bitmoji - your personal emoji- where you can access a variety of different types of personalised emojis and also message joint emojies with another Snapchater. beBee could develope a suite of personalised bee 🐝 emojis for users. 3) Have you approached Gary Vaynerchuk or his Social Media advertising agency VanerMedia? 4) You could see if it were possible to get on the #AskGaryVeeShow on YouTube. 5) You could invite Gary Vaynerchuk to speek at yiur BeBee HQ in Madrid. ***(The downside is Gary's cursing language) 6) I think there was a beBee lady that shared a buzz about sharing a speaking stage with Gary Vaynerchuk or something like that, a few months ago. If you can get in touch with her she may be able to provide some guidance. Just some thiughts. 📽🐝🍯✴🌐↗
Milos Djukic
hace 7 años #46
Yap Javier beBee is really great.
Javier Cámara-Rica 🐝🇪🇸
hace 7 años #45
Milos Djukic. He is promoting quality content
Dean Owen
hace 7 años #44
Celebrity endorsements from people like Sting or Samantha Bee would be extremely expensive and unauthentic. I think it would be easier to find a European celeb who would want to start using beBee because beBee is a European company taking on the giants of Silicon Valley. I am not saying make this a Europe vs US thing, but just as a possible way to attract a few celebs initially without having to pay big money.
Milos Djukic
hace 7 años #43
Javier beBee, Very often, carefully prepared thoughts of a high quality remain completely unnoticed by a larger audience. It is very easy for a writer to surrender in front of the pervasive and intoxicating magnetism of superficiality. These are the main reasons why each, fully dedicated writer, must invest an extraordinary efforts. I support all dedicated writers, who have not yet earned well-deserved attention.
Milos Djukic
hace 7 años #42
Javier beBee, https://www.bebee.com/producer/@john-whitehead/who-are-k-p-and-what-is-tlc
Milos Djukic
hace 7 años #41
Always dear Mamen Delgado :)
Mamen 🐝 Delgado
hace 7 años #40
Fractaly agreed dear Milos!! 😘
Milos Djukic
hace 7 años #39
I fully agree with you Mamen Delgado :)
Milos Djukic
hace 7 años #38
beBee should actively promote the best and highest quality articles by all members-writers. It is desirable to emphasize a liitle bit more the highest quality contents and some great discussions on beBee and not just advertising and promotions . It is emphasizing of quality contents.
Laurent Boscherini
hace 7 años #37
Mamen 🐝 Delgado
hace 7 años #36
Dean Owen, if we leave politicians aside, much better for everybody!! 😂😂😉
Mamen 🐝 Delgado
hace 7 años #35
In any case Javier beBee, a video under 1 minute. Much better under 40 seconds. Internet life goes enormously fast, it has to be planned as a tv spot. A very little film with a high visual impact. IMHO. 😉
Dean Owen
hace 7 años #34
or get a European politician or celebrity or sports star to cancel their Twitter account and Buzz instead of Tweet (showing their support for a homegrown social network). That would be newsworthy.
David B. Grinberg
hace 7 años #33
Hey Deb Helfrich told me back in March 2016 in response to an interview question about the "beBee" name and concept: "Bees are very important for humans,” Mr. Cámara Rica explains. “Bees are hard workers. They build their hives -- communities -- and they make a lot of buzzing. In short, bees know about teamwork!” https://www.bebee.com/producer/@dbgrinberg/bebee-ready-to-swarm-north-america-with-affinity-social-networking
Javier Cámara-Rica 🐝🇪🇸
hace 7 años #32
Javier Cámara-Rica 🐝🇪🇸
hace 7 años #31
Dean Owen
Mamen 🐝 Delgado
hace 7 años #30
That's a really crucial point David Grinberg!! 👏
Milos Djukic
hace 7 años #29
Great comment Dean Owen!
Dean Owen
hace 7 años #28
exactly David. Young Influencer's in gossip perhaps (like a TMZ channel). Young bloggers/YouTube stars. I also think it would be important to focus on creating content that has the potential to go viral (millions of views). So far, I have only seen one item that possibly had that potential, and that is the Bee Gees video. But clever marketing can also do that (one clever billboard campaign in one train station for example). Edgy marketing can be very effective if done well. Another way to attract youth would be to simply become the absolutely best tool for job networking, in particular for blue collar jobs. But I am sure the beBee team are doing all this and more. We are in good hands.
Milos Djukic
hace 7 años #27
Yes I konw Javier beBee. Thanks a lot for pointing it out. That is the most important difference and reason for the unstoppable growth and future mutual success.
John White, MBA
hace 7 años #26
Randy Keho: orange reminds me of the Super Bowl champions, Denver Broncos!
Javier Cámara-Rica 🐝🇪🇸
hace 7 años #25
Milos Djukic as you already know we don't pay to our influencers or ambassadors. Our bet is sharing success through equity.
Javier Cámara-Rica 🐝🇪🇸
hace 7 años #24
No\u00ebl De Castro Garc\u00eda please ?
Milos Djukic
hace 7 años #23
David Grinberg, Hm. Celebrity ambassadors (likely paid)? Déjà vu. Rather not. Next level is patience, cooperation and collaboration of all members. George C. Homans, American sociologist and founder of behavioral sociology pointed out that social structure is a human interaction. The mere fact of belonging to something that is worthy will give us freedom. Freedom to develop and grow together. We won't forget each other and human interactions, right?
Dean Owen
hace 7 años #22
Javier Cámara-Rica 🐝🇪🇸
hace 7 años #21
I love " Smashing Pumpkins " music band hahahaha
Javier Cámara-Rica 🐝🇪🇸
hace 7 años #20
Javier Cámara-Rica 🐝🇪🇸
hace 7 años #19
David Grinberg
David B. Grinberg
hace 7 años #18
What would really be buzz-worthy, albeit very challenging, is to somehow connect with the likes of iconic musical artist, Sting (former lead singer of The Police) or other well known personalities associated with bees. I'm just thinking/dreaming out loud here about some potential celebrity ambassadors (likely paid) associated with the term "sting" to take the sting out of the vernacular regarding all things beBee and take the platform to the next level. Remember, we have to think big if we want to be(bee) big and ultimately compete against other mega social media monoliths. THOUGHTS?
David B. Grinberg
hace 7 años #17
Would would really be amazing, albeit very challenging, is to somehow connect with the iconic musical artist, Sting, the former lead singer of The Police. I'm just thinking/dreaming out loud here about some potential celebrity ambassadors (paid or unpaid) associated with the term "sting" to take the sting out of the vernacular regarding all things beBee. THOUGHTS?
John White, MBA
hace 7 años #16
Javier Cámara-Rica 🐝🇪🇸
hace 7 años #15
David Grinberg I fully agree ! That is the reason why video will be one the top features . Carrousel multimedia will be great for them. They love fast service, pictures and video ! We are already on it !
Milos Djukic
hace 7 años #14
"We shall never surrender".
David B. Grinberg
hace 7 años #13
Randy Keho
hace 7 años #12
Javier Cámara-Rica 🐝🇪🇸
hace 7 años #11
Gert Scholtz
hace 7 años #10
Randy Keho
hace 7 años #9
CityVP Manjit
hace 7 años #8
Milos Djukic
hace 7 años #7
Absolutely Javier beBee and much more :) Fractals forever.
Javier Cámara-Rica 🐝🇪🇸
hace 7 años #6
Milos Djukic all of them are queenbees :)
mohammed khalaf
hace 7 años #5
Milos Djukic
hace 7 años #4
Javier Cámara-Rica 🐝🇪🇸
hace 7 años #3
Mamen 🐝 Delgado
hace 7 años #2
Milos Djukic
hace 7 años #1