What is beBee ? Why is beBee disrupting the current model of social media ?
On beBee we only work to reach relevance and affinity so that you only see what interests you. We want to solve one of the greatest problems with social networks today: noise. We want to avoid the so called ‘infoxication’ . The information you get on Twitter, Facebook or LinkedIn comes from the connections you have and people you decided to follow. This means that you see their content, no matter what it’s about. On beBee you get what you want by joining hives. Content comes first. We will be adding great features to tailor your feed.
Business gets personalSince the birth of social media, users have tended to keep their business profiles and interactions separate from their personal ones. However, that division is more erroneous than helpful since, as people pour themselves into their careers, the personal and business often spill over into one another, and make for important connections. New social networks like beBee are tapping into this, offering users a way to connect on many levels — by their work activities as well as by their personal interests.
Specialized social networks will grow
Despite fierce competition, social networks will continue to bubble up, but now armed with new social and technology angles.
The search for innovative ways to connect users continues at a fierce pace. Affinity networking, the amazing growth of platforms like beBee, is focused on merging business and social networking, allowing users worldwide who share the same professional or personal interests to connect through affinity groups ( Hives on beBee ) .
This sharing of common personal and professional experiences (i.e. "engineers who are into running") is what beBee calls "affinity marketing," allowing relationships to be developed rather than just adding layers of connections.
Business relationships, rather than just contacts
On beBee the user comes first
How did the idea of creating beBee come up?
My partner Juan and I were having lunch and realized what one of the greatest problems that social networks have is that they’re not offering users content that they are truly interested in. On Facebook you have your friends and family. On LinkedIn you have sales and professional contacts. So, as crazy as it may sound, there was not a network on which you could find only the content that is relevant to you and where your connections were based on affinity. We made a report and took some of the good features of other networks. Then we thought about the brand, which is great. People are bees that buzz and share honey (stories) in the hives they join and build.
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