Does Your Brand Have the 6 Essential Persuasive Factors Necessary to ‘Make People Do What You Want’?
In his bestseller, and what many consider a ‘must-read’ book, “Influence, The Psychology of Persuasion” Robert Cialdini, Ph.D has identified 6 principles of persuasion. These 6 principles can make you more effective at getting people to do what you want, he believes. Interestingly, five of the six directly relate to effectively utilizing LinkedIn and social media marketing.
Here’s the 6 principles:
PRINCIPLE 1: RECIPROCITY; PRINCIPLE 2: LIKING; PRINCIPLE 3: SOCIAL PROOF; PRINCIPLE 4: AUTHORITY; PRINCIPLE 5: CONSISTENCY and COMMITMENT; PRINCIPLE 6: SCARCITY
If I had to re-order them, to reflect todays socially driven world, I’d organize them up as follows:
1. Authority – When it comes to social media marketing, and social networking, authority helps build trust. Says John Jantsch, known as the ‘World’s Most Practical Small Biz Expert’, “Everyone wants it and few really know how to earn it.” One way to start building authority is back up your articles and social posts with actual facts and figures to help support your comments. Stay up-to-date on your industry. Build a content platform. Speak to thorny issues.
2. Liking – It’s a fact. To virtually do business with you, people must trust and like you. Those that do, will frequently have something in comm