What Can We learn from the "18 million Retweets for Free Wendy's Nuggets Guy"
There are no rules and laws in social media. The only consistent thing about social media is that social media is consistently changing. There are no absolute statements in social media because the statement you make today could be wrong tomorrow with a new platform, new strategy, or new update.
Anything can go and anything can happen. It is so unpredictable. Brands have to realize this when they are engaging with their audiences.
The internet is a collective community and when they decide to collectively engage in something all laws of social media that we thought we knew can be broken.
As you can see from the picture Wendy's responds with a typical outrageous, so we thought, response. Wendy's responded with "18 Million".
It has been five days since Carter sent his tweet out. A few things have happened since then. As I am writing this at 10:43 on April 10th, 2017 Carter's tweet has 2,404,118 retweets. In 5 days he is already one ninth of the way there. Wendy's did not specify how long Carter has to reach this number of Retweets.
Not only is Carter closer than any one has expected to each his 18M Retweets goal but many other players have joined him in his quest for free chicken nuggets. Many brands and celebrities have joined in to support Carter.
Linkedin, Gamestop, Apple Music, and the official Twitter account are a few other big brands helping Carter. On top of big brands, celebrities like John Legere, Clay Aiken, AJ Joshi, Genie Bouchard, Martha Hunt, Aaron Paul, and Austen Creed have shown their support for Carter.
The world record for the most retweeted tweet is at 3,281,516 from Ellen DeGeneres. Carter is making his way to surpass that number.
Whether Carter hit his goal or not the real winners are all the brands who are getting in on this action.
Wendy's is having hundreds of thousands of people talking all about them from this one single Tweet. I have never had Wendy's Nuggets and I feel the need to go try some now. This goes to show how powerful social media can be leveraged if brands focus on building relationships with their consumers instead of always trying to sell, sell, sell.
Click here to see how fast Carter is getting retweets: