Jerry Fletcher en Directors and Executives, Entrepreneurs, Marketing CEO • Z-axis Marketing, Inc. 15/9/2017 · 1 min de lectura · +600

Personal Brand and Charisma

Personal Brand and CharismaEither you’ve got it or you don’t is not true.

Anyone can be more charismatic and anyone can build their personal brand by doing so. The question is: Are you willing to pay the price?

The price may be a shift in your emotional quotient (EQ) because charisma is judged by observers, not you. You may have to change the way you present yourself to the world... all the time.

Behavior dictates how you are judged.

As Shakespeare said:

“All the world’s a stage,
And all the men and women merely players;”

Shakespeare

Your audience, whether you are a speaker, manager, politician or a member of the C-suite, makes decisions about whether or not they can devote themselves to you and your vision... instantly.

They look at:

  • Your movements and stance—if you appear open and move with sureness you will be seen as charismatic.
  • Your confidence—research indicates that if you are perceived initially as having confidence, that perception will not change over time for the viewer who will see you as charismatic.
  • How you present your ideas—using emotionally powerful stories and images that reach into the psyche of your audience makes you charismatic.
  • Your focus—when you are engaged with an individual or a group you are absorbed in them. Nothing breaks that concentration. And you will be seen as charismatic.
  • Your competence and friendliness—which they are judging from an emotional intuitive basis rather than using their logical faculties. Check your charisma score on these tow elements