Jerry Fletcher in Directors and Executives, Entrepreneurs, Marketing CEO • Z-axis Marketing, Inc. Dec 13, 2019 · 3 min read · 5.9K

Reinvention.

Reinvention.

Like it or not, if you are an independent professional you will, at some point, have to do it.

Times change.

Clients change.

Technology changes.

Your mission, should you choose to accept it is:

  • Adapt your approach and processes to today’s requirements
  • Find a way to get in sync with your kind of customers
  • Step up to the new technologies and learn how to use them.

I thought November and December were going to be quiet, just the regular client work, minimal new business meetings and just some seasonal cocktail dos. So I signed up for two on-line courses that help with that whole reinvention thing.

The best laid plans…

Two new clients, bless them, sent my laid-back, study at leisure, pipe dream up in smoke. I got behind on the classwork. So I ensconced myself in the office over the weekend and did two ten hour days to get to the point where I’m only two days behind on each course.

An open mind.

I learned a great deal because the coaching calls for the courses are recorded on video and available for viewing at your convenience. You can learn a lot by simply listening to other folk’s questions about how things work. One course has a Friday coaching call that deals with the technologies necessary to develop, sell and deliver products in person and on line. The nice thing is that technologies are reviewed from free to paid, cheap to expensive. The coach is straightforward about his preferences and gives his reasons why.

Because I have had numerous clients in the technology sphere I am regularly assaulted in my inbox with pitches for new products and I’ve been known to try them out. That’s why I recommend products that originate around the world. This experience convinced me that I had made the right decision in going to Office 365 instead of opting for the free Google suite. Having to generate responses in Google docs and monitor activities in Facebook verified that neither is the best business approach.

It is really all about the experience

I’ve sold information products as a speaker since the 1990’s but had stopped when a combination of ill health and technology shift put that on hold for a couple years. So I dove into learning about how the dopamine injected addiction of gamification can assure that the expertise you offer for a business or personal problem gets put to use.

That is the big win in this shift. The research shows that by moving to an experiential model the number of people that actually use the advice offered, that complete the programs, goes from 1 to 5% up to 30 to 50% on average and as high as 70 to 90% in some cases!

Winning on the platform and after

Most people that step on to a stage and speak in public do it to because they firmly believe they have a message of value to deliver. Whether you are looking to get paid for the speech or to build your business by getting in front of prospects or simply intent on helping people you can learn to do it better.

I’ve been speaking professionally since 1993. The greatest compliment I’ve ever received was from someone that had gifted one of my double tape cassette tapes (before CDs and streaming). Her friend had overcome a fear of networking and was now building her business through membership in multiple chambers of commerce. At last count, that double tape set had been the door opener for several hundred people. Imagine how many more would have profited if I had been able offer it to a larger audience! 

An involved audience

Zoom, an easy-to-use webinar/screen sharing/meeting software makes it possible to host workshops for up to hundreds of people to share your insights. No, it is never going to be the same as a face-to-face encounter in a room  but for me it is a way to extend my offering and help people build a business, a brand and a life of joy by sticking with them for longer than that hour on stage.

Selling from the stage has never been my forte. Most meeting planners frown on it. I like to give full value so that the audience goes home with something the can put to work today. I’ve found a way to extend the relationship and take them deeper into the secrets I’ve discovered so more of them win and win bigger.

Free is a very good price.

These days I offer a FREE 5-Day Memorable Brand Challenge. It is a combination of short videos, worksheets and live coaching to go from Who? to Memorable spending no more than a few minutes a day for 5 days. Anyone that accepts the challenge learns three ways to figure out a trust-based brand that is unique to them. This is practical knowhow based on my experience in 1-on-1 consulting that has been tested, verified and well worth the price of admission.

Those that try the challenge are always the first told about new products, findings and ways to sync new technologies with new methods and new customer mindsets.

And so it goes.

_____________________________________________________________________________________________________________________ 

Jerry Fletcher is a sought-after International Speaker, a beBee ambassador, founder and CEO of Z-axis Marketing, Inc.

His consulting practice, founded in 1990, is known for on and off-line Trust-based Consultant Marketing and Brand development advice that builds businesses, brands and lives of joy.

Consulting: www.JerryFletcher.com
Speaking:
www.NetworkingNinja.com



Jerry Fletcher Dec 13, 2019 · #9

#6 Mohammad, I agree. The difficulty with big companies is that they are difficult, like and ocean liner to turn. Change, according to a client from Singapore can only truly occur when "someone at the top accepts the responsibility and leadership to make it happen." Since she and her associates only work with countries and Multi-national companies I figure she is probably correct in her assessment. And so it goes.

+1 +1
Jerry Fletcher Dec 13, 2019 · #8

#4 Ken, Some of us "old dogs" are slow to change. For me and some of my clients it is based on experience with what has worked n the past and evaluating on the basis of proof not promises. One of my clients who ran an IT consulting company noted that most c-suite officers view IT as the black hole as it sucks up funds and schedules like a gravity well. We incorporated that idea in his web site and the requests for meetings went up 9.5%. And so it goes.

+1 +1
Jerry Fletcher Dec 13, 2019 · #7

#3 Dr. Ali, As a friend of mine said, "Expect the unexpected and you'll never be too surprised." And so it goes.

+2 +2
Mohammed Abdul Jawad Dec 13, 2019 · #6

Great, reminding and inspiring post. When we talk about big companies, oftentimes, there are defects, loopholes and malpractices due to flaws in organizational systems, management styles and culture. Old buddies fancy clinging to old styles. This is the major problem. When companies fail to change in accordance to passing times' requirements, then they stay behind, falter in productivity and decline in performance and profits.

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Nick Mlatchkov Dec 13, 2019 · #5

Pascal, what's the mood in Ireland this morning?

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Ken Boddie Dec 13, 2019 · #4

Love your attitude to change and grasping new technologies, Jerry. As one who is responsible for QA/QC and who works closely with our IT department, I find it predictable that middle management and project managers are the first to embrace change and new technologies, while it frustrates me that the upper echelon ‘old dogs’ mostly hate ‘new tricks’. It’s always easiest to drive change from the top down, and not inevitably from the middle up and down. The often quoted adages, “falling off the perch,” then, “missed the boat,” and then, “remember what happened to the dinosaurs” always seem to come to mind, but what inevitably surprises me is that we seem to get there eventually. 🤗

+1 +1

@Jerry Fletcher- I love your three rules such as:
Adapt your approach and processes to today’s requirements
Find a way to get in sync with your kind of customers
Step up to the new technologies and learn how to use them.

We should realize these rules don't work in isolation and that they interact leading to the unexpected outcomes.

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