A Brief And Kind Of Lopsided BeBee Conversation With Maria
As part of the beBee promotional posting I do over in the Lumpy Kingdom of The Microsoft Hamsters, I naturally get a lot of people a) wanting to link with me and b) with questions about beBee.
Fortunately there is a wealth of information available to send them. But this is also about keeping it personal, so I take the time to respond to everybody’s questions insofar as I am able.
This was a particularly interesting question from a lovely lady named Maria Fafard, who I assume, will be joining beBee in due course.
Message From Maria
Hi there Jim, hope you are having a terrific Saturday! I have a quick question for you: How do you define an audience when you say that you have built a bigger audience on BeBee than on LinkedIn?
I see that you have almost 3,000 followers on LinkedIn and less than 800 on BeBee, so I got curious. Thank you in advance for your response! ~ Maria
My Response To Maria
The reasons are simply these.
On LinkedIn only a very small percentage of my followers are notified when I post something on Pulse.
Also, a relatively small number of the people who follow me are actually active, which is pretty much true for everyone on LinkedIn.
On beBee there are many more active members. There is much more sharing via both beBee, Facebook, LinkedIn and Twitter, and because I post to three active hives, I get lots of views and comments from people who are not followers.
Your success on beBee doesn't 'just' depend on your following. It also depends on affinity ie: where you direct your posts.
Also, it's very easy to share your posts to Twitter, Facebook, LI and Google+ from beBee.
As a blogger it makes more sense to me to have my home base on beBee and share my posts to LI, as opposed to relying on LI for notifications of Pulse posts. In essence, I am my own notifications manager.
There are some people on LI who would disagree with this, but like anything in social media, it all depends on what you're looking for.
Microsoft is moving Pulse towards monetizing, so it will end up as a dump for Huff Post and Inc. etc. articles.
I predict there will soon be no point at all for independent long format writers to post on LI other than on their own walls.
I smelled this coming from a mile away and was one of the first bloggers on beBee. I have my own hive and am actively helping beBee attract users primarily from LI and Twitter. It's a lot of fun and I have a bit of influence of my own there too.
Unlike LI which was just a lot of frustration.
Just look at the numbers They don't lie.
I still think LinkedIn has value. But as beBee continues to build both its business and social bases, it's going to become a more and more serious competitor and ‘must- have’ adjunct to a lot of people’s social media activity.
If you, as a beBee user, encountered questions such as this, please feel free to direct people to this post, or the one below, which contains links to a lot of the articles I have already done on beBee.
Knowledge is power and if beBee’s going to achieve the kind of growth we need to compete with the biggies, then every little nudge you can create in your network will have excellent value.
If your business has reached the point where talking to a communication professional would be the preferred option to banging your head against the wall or whatever, lets talk.
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All content copyright 2016 Jim Murray.