A Newsletter You'll Definitely Want To Subscribe To

We hope you will find this enjoyable, practical and most importantly useful as you move forward. We are always available to dimensionalize this advice and help you as skilled and trusted thinkers and doers.

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10 Things You Can Do To Ensure Good Customer Relations

One of the core principles that Bullet Proof believes in is having simple systems to help you manage your business. The following list serves as a simple set of building blocks for the development of an effective organized customer management and retention program, with a little bit of marketing thrown in for good measure.

Having said all that, here are 10 things that any business can do to be able attract, take care of and get to know its customers.

1. Responding promptly to calls and emails, be they queries or clients, (India based SEO companies are the exception)

2. Always answering your phone if you are capable of answering it.

3. Not answering your phone when you are already on the phone...this cheeses off two people at the same time.

4. Following up promptly on referrals.

5. Keeping the referrer in the loop, because this is the key to more referrals from the same person or company.

6. Sending a quote and following up immediately to discuss it.

7. Not taking on more work than you can handle at any one time.

8. Not charging your client for something that takes only 5 minutes to do, when you could earn considerably more that that in loyalty.

9. Always following up on jobs to see how things worked out.

10. Wherever confidentiality is not an issue, asking for a reference, referral or testimonial from a client you have had success with.

Obviously there are a number of other things you can do, depending on your specific business and the kinds of customers you are dealing with. These are just the basics. But having a mastery of the basics in any area of business is worth a lot.

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What Bullet Proof Believes & Why We Believe It

In today’s world, we have a great deal of business knowledge, a great many business systems and a massive arsenal of tools to help us find our way through the complex maze of our business days.

Everybody and their consulting uncle has what they consider to be a valid modus operandi that will allow businesses of all kinds to grow and thrive and make sure that everything is coming up roses 24/7.

Unfortunately most of it is bullshit of one kind or another. A lot of it entails buying, installing and training employees on complex systems with steep and long learning curves.

Still more of it, requires turning your business upside down to accommodate some guru’s vision of how to run a business, when the aforementioned guru has never actually run anything.

All of this carries with it the potential to complicate your business, disrupt your system and make it more difficult for your people to do what you hired them to do in the first place.

One of the things that a lot of experience in business teaches you is the value of simplicity. So we have, as part of our mission and belief system boiled all this down to three essential objectives, that we want to help our client companies achieve:

1. To enable our clients to get to know and love their customers in order to take better care of them and gain their trust and loyalty.

2. To show our clients how to work with simple, effective systems to make their businesses run more smoothly, effectively, and profitably.

3. To encourage our clients to give back, to their employees and their community, in order to be seen as a great place to work and a great company to do business with.

For many out there this will represent a change in thinking, driven primarily by the need to simplify as much as possible and let their future be guided to a greater extent by marketing and communications.

We believe this, not because we are ‘visionaries’ or ‘gurus’ of any kind, but because we are practical, logical and experienced business professionals who have come to the realization, though observation, successes and yes, even failures, that things are changing, and that the companies who change their thinking to anticipate and stay ahead of these changes, will be the companies that survive and thrive over the next decade or more.

PARTING THOUGHT

To succeed in the business of the future, we believe that we all
need to become the very people we’re trying to reach