Bullet Proof. The Ideal Alignment Of Business Organization & Communication
One of the first business people I met after moving from Toronto to St. Catharines last December was a lady named Charlene Norman, who had also moved here from Toronto about 9 months earlier.I came here with a pretty good idea of what I wanted to do with my business, and as it turns out, the fates were kind, Charlene was the exact person I was looking to be associated with.
Charlene is an ex-corporate executive with an amazing track record of business building and management. She came here with the same objective in mind as I had, which was to work with some of the larger businesses in the Niagara area, which was anywhere from Buffalo NY to Hamilton & Burlington.
After a couple of long meetings, we evolved the idea of an association. Not a contractual business partnership, but very much a team effort, designed to help businesses from the organizational, marketing and communications points of view.
Our aims were relatively simple.
1. To work with companies to identify both pain points and opportunities.
2. To correct the pain points through an easy to implement and maintain methodology that Charlene had developed and used in her corporate life, to organize and or re-organize as the case might be.
3. To create and manage going forward communications.
4. To access and use the wealth of excellent support services that exist here in the Niagara region.
5. To provide these services at affordable rates.
Charlene is one of the brightest business people I have met in a long time. She has an approach to business that is simple and uncluttered, but deadly accurate in terms of dealing with issues that may be holding companies back.
My experience with branding, marketing, and communications means that everything we create for our clients will be well thought out, easy to implement and accurate in its execution.
It is exactly the one-two punch I envisioned when I moved into this market.
Time, of course, will tell just how well-received this will be. But at the moment, we are both extremely optimistic.
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Comments
Milos Djukic
6 years ago #21
Milos Djukic
6 years ago #20
Lance 🐝 Scoular
6 years ago #19
Milos Djukic
6 years ago #18
Milos Djukic
6 years ago #17
Javier Cámara-Rica 🐝🇪🇸
6 years ago #16
Phil Friedman
6 years ago #15
Jim, I was initially going to stay out of this because you and I are friends, and we have found ample opportunity for curmudgeonly exchange in our trademark HE SAID HE SAID SERIES (now at installment 29) which has gained serious traction on both LinkedIn and later on beBee. However, you did tag me in this discussion, so I guess I'm "it". It seems to me that Peter Altschuler is entitled to his opinion. What he is not entitled to do is represent his idiosyncratic feelings about writers promoting themselves and their businesses on social media as somehow definitive. For it is not, witness the long-standing practices followed on LinkedIn and beBee from their respective inceptions. I personally have for a long time added author's notes and an "optional to read" business pitch at the end of each of my long-form posts. I initially began the practice as a simple counter-measure to LI's "new" policy of appending the posts of "Influencers" to the ends of mine, thereby turning me into a warm-up act for them. I figured that my pile of bull chips at the end of each post would make it more difficult for readers to accidentally wander onto the "Influencer" posts. But no matter why I started doing that, I continue to do so. And why not? If you don't want to read it, you don't have to. And if it annoys you just being there, well, don't read my posts. However, don't come onto my posts to whine about it. Don't use the venue I create and the audience I attract to criticize the practice or push whatever pile of BS you feel is more important. No. Find your own discussion. And your own audience. Don't seek to poach mine. Cheers, bud. Oh, and good fortune with your new marketing services venture.
Javier Cámara-Rica 🐝🇪🇸
6 years ago #14
I fully agree Anne \ud83d\udc1d Thornley-Brown, MBA. Thanks for your comment.
Javier Cámara-Rica 🐝🇪🇸
6 years ago #13
Anne 🐝 Thornley-Brown, MBA
6 years ago #12
With all due respects Rob, you would do well to take your own advice. You have been known to engage in rants and come across as defensive, aggressive and difficult..your words not mine. I have never seen any obscene language from you or Jim.
Anne 🐝 Thornley-Brown, MBA
6 years ago #11
I don't get it Jim. I hope you will weigh in on my post here and LinkedIn status update promoting it. https://www.linkedin.com/hp/update/6277850967748730880
Jim Murray
6 years ago #10
Thanks Anne \ud83d\udc1d Thornley-Brown, MBA. I don't get this either. Every business venture has to start somewhere. I've never really encountered this sort of arrogance before. It's very unusual for beBee. But it does happen, just ask my pal Phil Friedman.
Anne 🐝 Thornley-Brown, MBA
6 years ago #9
WOW!! Why the attacks folks? I can't believe it. Rob, are you for real? You aren't exactly a shrinking violet yourself. Sounds like you're describing yourself. As I stated in my post that is hot off the press: "The reaction to Jim Murray's post about his new business venture is disturbing on SO many levels. Jim has shared helpful tips and insights in 405 LinkedIn Publisher articles and well over 100 beBee posts. (I stopped counting because there are so many.) Jim has GIVEN and given generously. " - Why the fuss about letting people know about your services....on social media? A Tempest in a Teapot.... https://www.bebee.com/producer/@anne-thornley-brown/why-the-fuss-about-letting-people-know-about-your-services-on-social-media
Jim Murray
6 years ago #8
Thanks for the advice Peter Altschuler. But in all deference, I'll do whatever the hell I want with my kimono. Like I said in my original comment, if this is something that bothers you, you can always take it off your wall, scroll on by or whatever. I don't even mind if you post a long comment telling everybody how talented and in demand you are and how swimmingly your own career is going. That's the beauty of this site. Nobody's put up any barriers. As for Rob Bacal, I really wish you would keep the hell away from me. Haven't you caused enough trouble here already? I have no interest in anything you have to say about anything.
Jim Murray
6 years ago #7
Sorry Michael O'Neil. Juggling too many balls was not the whole issue. It's only a bi-product of the bigger issues of lack of organization. Which, IMHO is a nuts and bolts issue.
Javier Cámara-Rica 🐝🇪🇸
6 years ago #6
Javier Cámara-Rica 🐝🇪🇸
6 years ago #5
Jim Murray
6 years ago #4
Michael O'Neil...This is a networking site so basically anything you post here that has anything to do with your area or areas of expertise can be seen as soliciting business. I personally have no problem with that. The question of whether or not I would pay beBee for it has more to so with whether it actually worked or not. But this is also a social media site and part of the purpose of this post is to let my friends know what I am up to just like a would on Facebook or LinkedIn.
Jim Murray
6 years ago #3
Peter Altschuler Actually I don't offer services on social media. This is simply a place to park our presentation until we pull a web site together. Very few people here are: A) In our target audience and B) In our market area. But yes, you can expect people to offer services here. In fact it's encouraged by management. That doesn't mean that it's not a forum for the exchange of ideas. It just means if that's what you're looking for, scroll on by the rest and respond to the stuff that interests you. Oddly enough, this site works just like a social media site should. If people want to sell here. I have no problem with that, even if I'm not a buyer.
don kerr
6 years ago #2
Anne 🐝 Thornley-Brown, MBA
6 years ago #1