Business Enlightenment. How Smart Companies Will Maximize & Thrive Over The Next Decade.
“It has become appallingly obvious that our technology has exceeded our humanity.”
Albert Einstein
In the last half of the 20th Century the development of technology advanced at a greater rate than it had in the previous 18 and one-half centuries.
And the development of technology in the first half of this century is on track to be even greater.
But at some point, you have to ask yourself where does it all get us?
Certainly, technology can make businesses ruthlessly efficient. But what does it do for our humanity? What impact does it have on the soul of a business?
There is a serious downside to the rampant development of technology, in that it tends, just as Mr. Einstein postulated, to leave people behind.
Technology generates data. And data tells businesses how to operate. But it does so without any regard for the human element. Customers have become statistics, grouped in audiences based on preferences and buying habits and other demographic profile data, without any real regard for the fact that they are actually human beings.
This is a dangerous trap to fall into. Because once a company sacrifices its humanity for the sake of efficiency, it becomes a machine and the people it was created to serve become objectified. This seeps into the corporate culture and creates a work force that has no real soul as well.
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Comments
Harvey Lloyd
6 years ago #8
I believe at some level it is reactionary, but unfortunately not enough people are reacting. I know for myself i have gotten caught in the trap. Its an easy door to walk through as it's easy, non confrontational and i can stay inside my spreadsheet. On the other side of those numbers is where people live. That's where consumers decide "what" products and services to purchase.
Jim Murray
6 years ago #7
Thanks Harvey Lloyd. A lot of people think this sounds a bit reactionary. I sometimes wish it were. But I don't think so.
Harvey Lloyd
6 years ago #6
Harvey Lloyd
6 years ago #5
Jim Murray
6 years ago #4
Thanks Lisa...that's actually a great point. What we're finding is thatbusiness jump all over this technology and it ends up turning into a dog;s breakfast because of the learning curves, the resistance to it and people's general dislike of it because it distances them from their customers. It's all about finding the right productivity/humanity balance. I don't want a smart home either. Because it's just another way to get hacked.
Lisa Gallagher
6 years ago #3
Jim Murray
6 years ago #2
Can't disagree with the trends David. But Canada is a much smaller country. And a much different country than the US in a number of ways. The area of the country I am working in now is populated with companies that are considered mid-sized here, but would be considered pretty small in the US. It's also not just size but attitude. People here move slow and in measured steps. And we have encountered several companies tat went crashing into tech and wish they hadn't, because the attitude tech solutions is nowhere near as developed. Hence the cautions. And the strategy of having people to guide the process. My sister keeps telling me to stop drawing conclusions about the US based on Canadian attitudes and markets. Perhaps the reverse is also true. Cheers, jim
David B. Grinberg
6 years ago #1