How To Make Sure Your Services Business Is Doing Things Right In The Client Acquisition Department
I have spent a lot of time reading and writing on both LinkedIn & beBee. There are many smart people here with no shortage of intelligent things to say.
Having said that, one of the key things I have noticed is that these many of people are, by and large, nowhere near as organized in their approach to the market as they need to be.
Invoking the good old 80/20 Differential you can see that many service providers or consultants are trying, albeit in a very earnest way, to be as many things to as many people as possible.
The Wide Net VS The Spear Gun
The popular thinking behind this is that casting as wide a net as possible will open a service business or consultancy up to a larger number of prospects, therefore guaranteeing them more business.
I would take serious issue with this.