My Wish for 2019. Nothing Special. Just The Saving The Human Race.
There was a time in my life when the coming of the new year was kind of appealing. It brought with it the promise of a blank sheet of paper on which you could scribble your dreams. It was a time when I made concrete resolutions and busted my hump to keep them.
January 1st felt like the first day of the rest of my life, which it was technically, but back then it felt like that spiritually as well.
Over the years that feeling, like a lot of others I have had, kind of dialed itself back. I like to think that it’s simply because I have become wiser now and really understand that there’s nothing genuinely magical about the coming of the new year.
Most people make a big deal out of this but it if you were to really ask them they would simply tell you that it’s not much more than just a great excuse for a party.
And I’m all for that. We all deserve to have as much fun as we can whenever we can grab it. And New Year’s eve is probably as good a time as any to do it up big.
But in point of fact, when you wake up on New Year’s day with that head pounding hangover and a grogginess that just won’t quit, I would imagine you will just really think of it as a day you’re glad you don’t have to go to work.
As I look back on 2018, I’d really like to say it was a pretty good year for me personally, as I have started to come to terms with a lot of things that were bugging me. But I’m not sure that everybody would agree with me about how good a year it was for them.
Especially the tens of millions of people displaced by war and revolution and ethnic cleansing in their countries have created refugee crises the like of which the world has seldom seen.
And theose who have been displaced by climate change events that have devastated parts of the world.
There are a number of chronic challenges the world faces today that it has never faced before. From the refugee crisis to climate change to the pollution of the oceans to dangerously high CO2 levels in the atmosphere to overpopulation to the rise of right wing nationalism and more.
You would think that this would be an incentive for the world to start working together more closely, and get over all the petty bullshit that keeps that from happening. However….
But The News Is Not All Bad
Believe it or not, there are solutions out there. There are whole countries that are, or soon will be, powering everything with non-polluting sustainable energy.
There are solutions for the repurposing of plastic waste.
There are new farming systems being developed that can easily feed the entire population of the planet.
There is even new technology being developed to help lower the earth’s temperature. And the list goes on.
But, and the buts are always a bitch.
There are too many people out there whose vested interests lie in outmoded and environmentally damaging technologies and their greed is the real reason why things aren’t changing as quickly as they need to to embrace non-polluting technologies. And it is these very technologies that represent the keys to our future survival on this planet.
I know that all sounds pretty heavy handed. But this is what our reality has come to. Unsafe CO2 levels in our atmosphere, rising sea levels and and more violent weather patterns aren’t just something that are coming soon. They are already here and they are doing incredible damage to many parts of the world.
My Wish For 2019
So my wish for the new year is a simple one to write out, but so far has been impossible to realize, and that is that the world, as a united front of all countries, start really working together conquer these challenges.
This means getting rid of all the politicians and decision makers who are bought off by or married to polluting technologies. Because if we can make that happen, the rest of the pieces will be all that easier to put into place.
If we can all become part of the solution then the solution will be realized.
But right now, this situation does not exist. We are still hung up with petty differences, and a good percentage of us either don’t believe that the core threats to our continued existence are real or they are simply too greedy to pay the price that comes with change, even if that change will ultimately prove to be profitable.
The way the world works right now is that all market systems are dependent on steady growth and preservation of a basic status quo. These markets do not take into account the vast amount of pollution that is created in the processes that are needed to preserve this steady growth.
There are relatively few companies out there who are working on this problem, when it really should be every company in every market sector’s responsibility to the world that has made them so successful.
Can you imagine the progress that would be made if that were to happen, and these companies would pool their knowledge in the sustainable area? It would be fucking incredible.
So that’s my wish for 2019, that alternative thinking in all areas of business accelerate at a much faster rate than they have been.
I know that this probably won’t happen. It really is just a dream.
But I’ve always been kind of a dreamer. And I have always been a firm believer in the logic that you can’t make dreams come true if you don’t have any dreams in the first place.
So I want to wish you all the best for 2019. And let’s all work to strengthen our collective resolve to be part of the solution in any way we can. It’s needed more than ever these days.
jim out till next year.
Jim Murray is an experienced advertising and marketing professional and amateur photographer. He has run his own strategic and creative consulting business (Onwords & Upwords), since 1989 after a 20 year career in Toronto as a senior creative person in major Canadian & international advertising agencies. He is a communication strategist, writer, art director, broadcast producer, and prolific marketing & op/ed blogger & beBee Brand Ambassador. Jim lives in St Catharines Ontario, aka The Quiet Side Of The Lake
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