Our Business Philosophy...Find Hole Then Fill It.
If you are like so many business owners and professionals today, you have a bit of a jaundiced streak. Granted, you acquired it quite naturally because there is so much in the way of empty promises and vacuous biz-speak floating around. It's almost impossible to find the straight goods and the real insights any more. We know. We looked.
That is why, about a year ago, we decided to create a business service that was a little different from what most people expect.
You see, we believe, irrespective of whatever government is in power, the smaller and medium-sized businesses are the real backbone and the real engine of both the Canadian and US economies.
In our opinion, this sector needs nurturing and could benefit from the kinds of professional services that the business consulting industry offers. Unfortunately, most in this sector do not have the larger budgets necessary to afford the kinds of deep professional services required.
But since we are both experienced business professionals and serious students of the business market, we took on the challenge: to figure out how to combine a high level of professional consulting service at a fee structure that fits the small and medium-size businesses.
Along the way, a few things occurred to us that helped shape our focus.
1. Most reputable business consulting firms have fee structures scaled to larger national and multinational businesses, and because of their own size, cannot really afford to service a great many of the smaller businesses. Therefore, if we were to create an entity that worked on a more common sense, organic approach to problem solving, and we priced these services at affordable rates, we could be an ideal solution for a lot of small to medium-sized businesses.
2. If we could offer the economies of scale of a service company that dealt with both the systemic problem solving and the marketing and communications programs that would naturally flow from these solutions, we could save our clients so much time in terms of supplier sourcing and juggling.
3. If we held to the idea of hands-on ‘personalized service’ as opposed to growing into a project management entity, we could keep our rates affordable over the long haul, and that would allow us to do what we think is paramount, which is to maximize client loyalty.
Our Newsletter Isn’t About Our Business…It’s About Yours.
One of the tools we use to communicate the things we believe is our bi-weekly newsletter. This is written alternatively by both or one of us, and is designed to go a bit deep into a number of the key issues that most smaller businesses are dealing with as they grow.
We offer this newsletter as a way to keep in touch, to give back, to share our thoughts and to provide value. It delights us to hear from our readers that they are eager to read what two seasoned professionals in both the left and right brain functioning areas of business have to say.
We always strive to keep our messages simple informative and useful. This, of course, runs counter to a lot of the mumbo-jumbo out there these days designed to mess with your head and showcase an abundance of biz-speak but offer pitifully little in the way of practical advice.
In today’s world, it's natural to want to grow as fast as you can. But our experience has taught us that it is not about how fast we grow, but how effectively our ideas and programs help our clients achieve the business growth they are looking for. And that is why we believe so strongly in our mantra: Change your thinking for the better.
If you are interested in receiving a newsletter that actually has a practical purpose for your business, please email us at firstname.lastname@example.org, and just say “Sign me up!”
There are no strings attached. Unsubscribing is easy. And of course, we will only use your contact information to send this newsletter.
To your success.
Bullet Proof is a business leadership partnership. Charlene Norman is the business strategist and operations tactician. Jim Murray is the marketer
and creative professional. Our collaboration is a consultancy that specializes in Brand Engineering: Helping companies achieve more effective branding, stronger reputation management, greater productivity, higher efficiencies, and ultimately, increased profits.
Bullet Proof works with businesses, large or small, as a trusted ally, to help them change their thinking for the better.To find out more visit us www.bulletproofconsulting.ca
To arrange a no-obligation face-to-face or Skype meeting, call Charlene at 647 991-8743 or Jim at 289-687-3475. Or email either of us at email@example.com