The Thing About Being A beBee Ambassador
It occurred to me this rainy morning in May that the number of beBee ambassadors has grown substantially since I first wrote this, and that maybe a lot of the new ambassadors would not have seen it. So here is is again. All the points are still valid. My point of view has not changed although I have become more an advocate for critical thought here than maybe I used to be. But that's OK, because, IMHO, critical thought is attractive to bright people and beBee needs as many bright people as they can get.
Here’s the thing.
Right now there are somewhere in the area of 20 beBee brand ambassadors. I pretty much know them all. I had a conference call with several of them last week and we had a hell of a good time.
These are bright people, all from different walks of life, but with one thing for sure in common and that’s a desire to see beBee succeed.
I can’t speak for the rest of them, but a lot of us came from LinkedIn where for a year or so things looked pretty good. Most of us were bloggers and might have had business building as some sort of ulterior motive when we joined LinkedIn.
But all of us understood how it works. How long it takes and how much honest effort you have to put into build online networks and relationships.
Many of us ran into the same bullshit at LinkedIn at the same time, and because we were all connected to John White, MBA, jumped at the chance to come to beBee and see what it was about.
OK. Now I’m Just Speaking For Me.
I’m a marketer. I get pretty much all my business through connections I have made off line through the advertising and marketing industry, and I do OK. I’m no longer interested in grabbing every piece of business that comes along. As my friend Bill Tibbles is fond of saying, I’m letting the game come to me.
So when I got to beBee, I had the time I needed to post something substantial virtually every day. And that’s just what the doctor ordered for me. Why? Because I’m a writer and that’s what we do.
At the same time as I was busy doing all this writing I was also busy growing my network here. Why? Because I knew how to do that. Because that’s what I did on every social media site I have ever been on.
But also while I was busy writing, I was figuring out how beBee worked. And because I had access to Javier in particular, I began to offer advice and suggestions about the publisher platform.
Because I liked beBee and what Juan, Javier and John were trying to do here, I started doing some promotional stuff. To be honest I knew a lot of people over on LinkedIn who were frustrated with the way things were going there, and I saw them as people we could recruit, or at the very least get them over to beBee to take it for a spin.
Well, because I am a writer and a marketer and because I was enjoying beBee so much I just kept on promoting it.
In fact, Phil Friedman, my brother from another mother, came up with the idea to build one of our He Said He Said columns around an interview with Javier. And post it both here and on LinkedIn among other places.
beBee…My Promotional Hobby
And so it went. Promoting beBee became a natural part of my activity on beBee, as I have noticed it has for a number of the other ambassadors.
This also included several posts like this one, https://www.bebee.com/producer/@jim-murray/some-simple-things-you-can-do-to-help-move-people-from-linkedin-to-bebee to encourage beBee users to become BeBee promoters.
But nobody was doing this to be made an ambassador. Because the program hadn’t even been made public at that time.
Some people, I won’t call them trolls, but if the shoe fits, have accused the ambassadors of being and elitist group of beBee cheerleaders.
So? What’s your point? We’re not elitists. But we are, in fact, cheerleaders.
Why? Because anybody with two brain cells to rub together knows that the primary way to organically grow a user base for anything is by generating buzz around it.
And this buzz is generated by people like me and Paul Croubalian and Mamen Delgado and Franci Hoffman and Pam Williams and John White and all the rest of the brand ambassador mob taking the time and making the commitment required to promote the site to the best of our abilities.
We are spreading the word because the word needs to be spread. A site like this doesn’t achieve the kind of growth it has achieved and is planning for in the future with an “if you build it, they will come” attitude. In today’s world that’s the purest form of self-delusion.
No. This effort has to be firing on a number of cylinders. I am, I believe, Cylinder Number 8 or 9.
This Is Not, I Repeat, Not LinkedIn
So if you’re one of those people who are thinking that being a beBee brand ambassador is something akin to being an Influencer over on LinkedIn, I'm here to tell you that you can file that under ‘My Delusions’.
Cause it ain’t true. Personally, I’m already on the record as saying I have always treated the promotional work I do for beBee like I would treat any pro bono advertising account.
I’ve been through the ulterior motive part of this but for me it all boils down to getting what I want from the time I spend here, which is to grow as large an audience as I can for my writing.
Why? Because I’m a freakin’ writer and that’s what we do.
Other ambassadors have may other ulterior motives. But the one thing we all share is a genuine desire to be part of making something into a success that has been designed to help everyone get what they are looking for.
I’ve been in the idea business for all of my adult life. I know a big idea when I see one and I’m happy as a well-fed hog to be one of the promotional cylinders on which this site is firing.
I’m Jim Murray, beBee Ambassador and I approved this message.
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