This Is My "About Page"
My Company, Services & Target Audience
Jim Murray (that’s me) is owner and creative director of Onwords & Upwords Inc., a St Catharines Ontario based creative consultancy.
O&U provides strategic focus, concepts, copywriting & editing, and production in all on and offline media.
The businesses and people I work with are SMEs and funded startups, graphic and web designers, art directors and marketing and strategic consultants wherever they may be.
My Experience Base
I have more than two decades of highly decorated ad agency experience (Vickers & Benson • Foster McCann • The Jerry Goodis Agency • DMB&B Canada)
I am as conversant with the B to C market as I am with a wide range of B to B verticals. I've helped build business for more than 50 recognized national brands (including Procter & Gamble, Hunt Wesson and Mars brands).
Onwords & Upwords:
As an independent creative supplier, (another 2 decades) I have have had solid project based long term relationships with a number of marketing, graphic and web design companies, and consultants including: The Long Group (Tony Long & Eric Riordan) • Tibbles Communications (Designer Bill Tibbles) • Bond Creative Communications, (Herb Bond) • Rapport Design & Communication (Bill Tibbles & Faith Seekings) • The Twist Group, (Designer Rahul Pereira) • Madison Avenue (Strategist Denis Kane) • John and I (art director John McLachan) • Perimedia (Director/producer Robin Periana) • Elliot Sinclair Inc (Michel Fortin)
Any of these people will be happy to provide a reference, if necessary.
My Business Objectives
My primary objective is to provide various consultancies with agency-level strategic, creative services and project management at affordable rates.
My secondary objective is to use my blogging skills and experience to help people understand more about the art of effective communication.
I am a prolific blogger and have authored more than 1000 editorial posts. The review column I wrote from 1998 to 2009, The Couch Potato Chronicles, attracted a reader base of close to 7000 on a weekly basis.
I was one of the original LinkedIn Pulse invitees, and have managed my own WordPress blog for the past decade. I currently blog primarily on LinkedIn and beBee.com
My Client Base
Although I have a great deal of consumer advertising experience, the vast majority of my work in is the Business to Business area.
To this end I have recently done a number of projects with, among others: Sales and communications Specialist Robert Wright (Sell To Buyer Personas online learning program) • RCK Sinks in Connecticut • Strategy + People Strategic Consultants in Toronto • Peel Scrap Metal Recycling and The Peel MetalMart in Toronto • RCM Business Intelligence • Arterra Wines Canada (Product stories for a new rose wine testing)
I have recently relocated to the Niagara Peninsula area (St Catharines), which is actually where I was born and raised and am currently actively networking. My objective is to connect with a few design companies and marcoms, to help add to the effectiveness of their communication, and the experience level they can offer their clients.
I am also involved with a new NFP initiative called Adopt An Entrepreneur, created by Bullet Proof Consulting, in which I am an associate, designed to enable the private sector to help new entrepreneurial businesses get off on the right foot, and help stem the migration of these business to larger urban centres.
What Else You Should Know About Me
I have been married to the same wonderful woman since the early 1970s. I have two great kids (one a novelist, the other a professional baker and bakery manager) and two grandsons. I am an avid cyclist, and have been since childhood. I am also a photographer and a mentor to several independent entrepreneurial businesses.
I left Toronto because I was interested in living in the area where I grew up. I had also grown weary of the life in the big city and needed a place where I could breathe more freely again. Finally, I am fanatically dedicated to my work and my clients and take a great deal of professional pride in helping them succeed.
Jim Murray, Copywriter, Blogger etc.
Direct Line: 289 687-3475
Web Site: http://www.onandup.ca
Skype Handle: jimbobmur61
Portfolio Blog: http://tinyurl.com/p6vqxex
WordPress Blog: https://onwordsandupwords.wordpress.com/
LinkedIn Profile: http://tinyurl.com/jmkmxa8
beBee Publisher Page: https://www.bebee.com/publisher/@jim-murray
Download my free Ebook: Small Business Communications For The Real World