JK Spaeth en Content Curation, Content Writers, Content Marketing 6/10/2016 · 5 min de lectura · 1,1K

The Content Paradox


Recently Steve Rayson published a blog post that posited two positions, and sided with the one that many content creators instinctively think of as just plain wrong:

“Content is about quality, not quantity. We should be producing high value, authoritative content regularly, not publishing lots of short posts. Less is more.”

“Winning in digital media now boils down to a simple equation: figure out a way to produce the most content at as low a cost as possible.” (Digiday 2013)

Do you agree with first st