Joe Rowbotham en beBee in English, Entrepreneurs, Social Media Managing Director • The Social Media Lab Hace 7 d · 3 min de lectura · +300

‘I asked’… What will win in 2018?

‘I asked’… What will win in 2018?

Everyone is looking for the top insights into new trends for 2018, but through all of the noise, what should our attention be on?

… although it’s a fairly broad and common question, it’s one that people want help answering.


So I decided to ask the question to 5 close friends and experts in Digital Marketing, to see what they really think…


“ What do you think will win in 2018?”


Jan Barbosa ( Global beBee Brand Ambassador. ) — Every time I’m asked about what trends will rule in the immediate future, my minds starts to wonder, I think twice before making a statement because in these matters emotions are left out and logic must dictate the choices.

In 2016 I went all in for Augmented Reality, in September 2017 the technology received a blessing from Apple as it announced all iPhones starting from the 6S will be AR compatible. Unequivocally this will make the technology go mainstream.

Augmented Reality is slowly entering our lives, first, as funny camera filters that we love to use, games that keep us running to certain spots to collect virtual gold coins, pets or goodies and a tool to show us the way to our destination.

I’m again going “ All In” with AR to make headlines in digital marketing, sales and real estate to name a few, more so, as many big names like Samsung, Apple, Nike, W magazine, Mercedes Benz and more join in to take full advantage of AR capabilities.

My second choice is Live Video which is currently going through an evolutionary phase, it’s going from lots of content to quality content and that is just fine

I’m watching Generation Z creating videos to show friends how to play video games, Millennials are recording important moments of their lives and the over 40 crowd is consuming video like free pizza.

My last spot goes to Mobile Marketing, which is a safe bet when you look at the millions of devices already in customer hands and the insatiable consumer appetites to always get “the latest model”.

Marketing has taken full advantage of the personalization capabilities that sharing our data allows.

Everytime we click on an it