Joe Rowbotham en Social Marketing Solutions, social media training, Sales Managing Director • The Social Media Lab 21/4/2017 · 2 min de lectura · +500

Social Statistics That Influence Decision Making.

☕ Another week down, and the introduction of #Blog009 is here. Today I wanted to share with you all a post around some of the best #SocialMedia statistics in the game, how they can help you implement new ideas into your Marketing strategy, but also the statistical insights it gives you into the Social Media landscape.


Social Statistics That Influence Decision Making.I think by now, most of you already know the importance of Social Media, what it can do help businesses, and what it can do as a representation of your brand but, I think this is a great place to start.. Of the 7.2 billion people on earth, 3 billion have internet access, 2.1 billion are active on Social Media and over 1.7 billion use Social Media from a mobile device.

This number just keeps growing and being able to notice trends and patterns from Social Media statistics is extremely useful. It can point you in the right direction, giving statistical insights, however this isn’t information to take on and implement straight away, everything is a test, and being able to test different networks and different types of content, will ultimately give you a better understanding of what will work for your brand.


Identifying what device your audience are more frequently using can help you when planning content, but it will also help you when trying to target a specific audience who are using a specific device. In this day and age, everything seems to be moving towards mobile, most websites are all mobile optimised making the functionality much simpler for people on such different devices. If for example, over 70% of your website traffic is using mobile devices to find your website, and your website is not mobile optimised, it can have a knock on ef