SEO Content: Quality Versus Quantity
If Search Engine Optimization (SEO) is a part of your marketing strategy, you are probably aware that you need to create content to increase your rankings. This leads to the interesting debate about whether it is better to mass produce content or to create quality, well-focused content. Both types of content strategy have their SEO upsides, as well as shortcomings. Here is a better look at both styles of content management to help you determine which strategy is best for you.
One of the well-known components of the search engine algorithms is that they rarely reward stale/stagnant websites. In the old days of SEO, more was always better whether it came to growing your site just as it did for your link-building profile. Thanks to the Penguin and Panda updates Google has been rolling out, this is not necessarily the case anymore. Pushing out content is still necessary, but irrelevant or short content can actually punish you if it is deemed low-quality by Google. You can still put out lower-quality content at a higher rate as long as you keep it relevant to your overall keyword strategy, make sure that it is not a duplicate and is long enough (at least 300 words). It is relatively easy to make it part of someone’s job, or split responsibility between multiple people, to write a blog or two a week that fit this standard.
Quality content generates interest from your potential customers, has potential for their readers to share and therefore has a much higher likelihood of being ranked high on search engines. This kind of content will not only rank for the terms it is written around, but if optimized it will also help you rank for other important keywords, as well. It also positions you as a thought leader in your industry and represents your brand in a positive light.
However, quality content can...
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