WINE AND SPIRITS BRAND DEVELOPMENT, MARKETING & SALES
SPEAKEASY WINE & SPIRITS, LLC, “WHEN YOU WANT THE WORLD TO KNOW YOUR BRAND!”
Speakeasy Wine & Spirits offers branding and distribution for distinctive beverages, with brand development for everything Grapes, Grains, Hops and Ciders. Alicia Vargo, CEO and President, has a varied and accomplished career in the Beverage Industry. Her experience runs deep rooted in wholesale. Below is our recent interview with Alicia:
Q: Alicia, tell us something more about Speakeasy Wine & Spirits and your history?
A: Speakeasy Wine & Spirits is an “Out of the Ordinary Brand Development” firm dedicated to assisting wine and spirits suppliers with Importation and Distribution services. We “tailor-make” the programs to fit each supplier’s needs. I am very sensitive to small businesses and growth potential, as I’ve been a small business for over 18+ years. With 20+ years experience on the distribution side. Speakeasy Wine & Spirits, LLC has a clear understanding of what it takes nationally to build a brand, successfully manage distribution and create the brand loyalty necessary in business today. Speakeasy also provides press and media development, graphic design and social media services along with any other PR necessary to create brand recognition.
Q: What advantage does Speakeasy Wine & Spirits have over its competitors?
A: We are not a typical “Broker”, Speakeasy’s services encompass Brand Development, and we are very sensitive typically representing a handful of non-competing suppliers. Most brokers “micro-manage” a distributor behind a desk. Most firms do not host field work, hands on selling and managing distribution. We also encompass the social media, press opportunities, and label design services. We garner national communities and ultimately speak directly to the consumer. We add value to our sales approach. It’s a new world out there, and we change and adapt to the times.
Q: What are your plans?
A: To continue to grow family owned businesses in the US Market...
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