John Vaughan en Directors and Executives, Social Media, Writers Visit PORTFOLIO on my website with detailed CASE STUDIES • The Communication Studio 10/10/2016 · 1 min de lectura · +400

Follow-up to "The Emperor's New Clothes" (Variations on a theme)

"There was once a wise king who ruled over a vast kingdom. He was feared for his might and loved for his wisdom. Now in the heart of the city, there was a well with pure and crystalline waters from which the king and all the inhabitants drank. When all were asleep, three witches entered the city and poured seven drops of a strange liquid into the well. They said that henceforth all who drink this water shall become mad. 

The next day, all the people drank of the water, but not the king. And the people began to say, "The king is mad and has lost his reason. Look how strangely he behaves. We cannot be ruled by a madman, so he must be dethroned." The king grew very fearful, for his subjects were preparing to rise against him. 

He had a difficult choice: risk being destroyed by his beloved subjects or drink from the poisoned well and become mad like them. So that evening, he ordered a golden goblet to be filled from the well, and he drank deeply. The next day, there was great rejoicing among the people, for their beloved king had finally regained his reason."


In this story the king must have figured everyone wanted him to be as crazy as they were. So desirability to drink the poison was high. Losing his people's respect would cost him his power and wealth. Viability to drink from the well was high too. Technically, it was as simple as ever to fetch some poison and drink it. It was definitely feasible

So if the king based his decisions solely on IDEOs 3 tenets of desirability, viability, and feasibility, he would have drunk the poison as he did.

Follow-up to "The Emperor's New Clothes" (Variations on a theme)

Was that the right decision?

I've heard lots of people tell me we live in a crazy world and whenever they've said it there's few who'd argue. Maybe most of us consider the world crazy in some way and also opt not to join in. So there's another tenet here - Is it crazy? Or maybe is it ethical? Or perhaps does it make the world a better place?


This is taken verbatim from "Desirable, viable, feasible... is something missing?" by @David Wall of Frog Design  in the Design Thinking group on LinkedIn .
Okay, okay.  I know that it's from LinkedIn ... but give it a shot anyhow


Variation on a theme: " The Emperor's New Clothes: Epilogue"