John Vaughan en Directors and Executives, Social Media, Writers Visit PORTFOLIO on my website with detailed CASE STUDIES • The Communication Studio 26/9/2016 · 3 min de lectura · +900

Re-Posts, Pointers, and Hooks

Re-Posts, Pointers, and Hooks

The vast majority of info that is published on socialNet platforms is not original.

Most content takes one of 3 main forms:

  • the Re-Post
  • the Pointer
  • the Hook

the Frame

Here's a Map of how I see the cross-pollination of my stuff (circa 2014) in an article titled "Why Are We Here?" It's messy, but it proposes that an article can be on multiple platforms at the same time. It lays the basis for cross-pollination.

Re-Posts, Pointers, and Hooks

The Re-Post is the most original of the 3.

Re-Posts, Pointers, and HooksLet's assume that "I created a nice article a while back."

Since I wasn't yet a member of any socialNet publishing platform - it was a loooong time ago - I first published the article on my own website. Later, when I joined LinkedIn in the mid-2000's, I re-published it as an article there. Proud as I was of it, I pointed to the article ("shared" it) in several different Professional Groups because I felt that it was relevant to each of them.

Re-Posts, Pointers, and HooksAside: I soon discovered that I couldn't point to (share) my own LinkedIn article in multiple Professional Groups without being punished. If I tried to do so, I would be "moderated" by LinkedIn's automated dumbots: I was quarantined from any further contribution to anything on LinkedIn ... for an undefined period of time. This LinkedIn policy was (and remains) stupid on many levels. It was one of the reasons that many of LI's finest contributors deserted it for beBee, where they now use their rhetorical skills to trash LI.

Aside+ :  Not that beBee is all that much of an improvement. beBee prevents you from sharing your article with more than 3 Groups, no matter how relevant. Maybe you can get around it - but you must game the system in order to do so. Still - at least beBee doesn't punish you.

Aside++ :  beBee still uses "Relevant" as the label in its UI for what is obviously only a "Like" button.  Relevance actually has meaning as an attribute. It shouldn't be de-valued, just because Marketing wants to have a brand differentiator.

Back to the thread:

So I've created a decent piece of writing & thinking. I've shared it, again and again, in many places and possibly over the course of years. It's evolved. It's been influenced by events, by my own experience, by interactions with others and their thoughts about it (the Role of the Comment is a whole 'nother rant).

Is my article 'original to' (i.e. created specifically for) the current publishing platform? There's a good chance that it's not. The question is: So what?

the point is: It's original Work

The Pointer is the least original of the 3.

Re-Posts, Pointers, and HooksThis is - sadly - most of the "content" you find on socialNets. It may be minimalist: The classic inspirational-one-liner-meme-with-a great-picture. Or it might be a decent article written by someone else and published somewhere else.

In any case, the motivation is still the same: "I liked it. I want to share it."

Here's another attribute: I didn't create it.

There's absolutely nothing wrong with a Pointer. It's the easiest way to share.

But it's not original - and required no effort.

The Hook is sorta in between.

Re-Posts, Pointers, and Hooks"I saw this nice article somewhere and it motivated me to respond or comment."

I want you to see what I'm talking about, even though I'm too efficient/lazy to re-write the whole thing myself. So my "pointer" also has a hook to that article ... as a reference. I want you to see what I've got to say ... and I want you to see it in context.

If the author, source, or topic of the referenced piece is well known - then it's likelier that you'll take a look at my silly-assed opinion.

It gets your attention - for my original message

To reiterate: There's nothing inherently wrong with pointing. But - if you don't identify what you're doing - they can create noise in the form of mis-representation ... and the result is distrust of the channel.

the TakeAway

LinkedIn lost its soul by refusing to support its Groups. Groups were the source of professional-grade Content and were the basis for LI's success as a 'professional socialNet'. The only valued role is 'influencer'.

beBee sacrifices its integrity as a 'professional socialNet' wanna-bee at the altar of Marketing. Although it rewards some contributors with equity - this applies only to sponsored spokespersons whose role is cheer-leading.

Neither business rewards producers for ... actually producing original, quality content.

Content without Marketing is just music. Marketing without Content is just noise.

(c) copyright John Vaughan / The Communication Studio

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Social Convergence : How it all fits together

Javier beBee 27/9/2016 · #23

#22 thanks @Robert Bacal I agree :-)

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Robert Bacal 27/9/2016 · #22

#21 Absolutely, @Javier beBee As I said elsewhere, the ambassador approach is brilliant strategy, and the ambassadors are doing a great job at what they are being expected to do. I wonder if some people unfamiliar with Bebee will look at ambassadors promoting Bebee as "shills" unless they include disclaimers, but I certainly don't question the motives of the people in the Ambassador program. Keep the positivity going.

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Javier beBee 27/9/2016 · #21

#20 @Robert Bacal, obviosly our strategy is gaining exposure with Ambassador program :-) They also deserve it. Possitive attitude is a MUST. Good energy and vibes. This is very simple. There are negative people that see problems anywhere always - they don't succeed - and there are possitive people - they use to succeed - . ALWAYS DREAM BIG AND GET AWAY FROM NEGATIVE PEOPLE is my advise for your life ! go bees :-)

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Robert Bacal 27/9/2016 · #20

#19 @Phillip Hubbell Obviously Bebee has staff, but from my understanding they are not "awash" in spare money, so the Ambassador program is a way to gain exposure without putting out cash.

It's clear to me, at least, the the strategy is to build and grow a userbase during the period of time where there are no ads or other intrusive revenue streams except for venture capital. And then the exit strategy will come into play. Then all of the issues, including the status of ambassadors, will be someone elses' problems.

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Phillip Hubbell 27/9/2016 · #19

Mine is just a guess as to the nature of beBee and its ambassador program. I would suggest that it is a focused effort on getting the word out about beBee “as is” with an implied “more to come.” I would further go as far as thinking that the company, beBee, has staff, resources and a roadmap to where they want to go…a vision if you will. Perhaps in designing the idea of ambassadors they determined a need for site promotion that would benefit the brand if it came from users of that brand. At the same time, having the internal vision of the structure and user experience, they felt that they didn’t need a supplemental workforce for that part of their business.

In any business the customer’s opinions are welcomed but not necessarily rewarded. Having worked in industries that provided a product to the general public, some things, like marketing lend themselves well to extended voices while the building blocks of the offering have been long thought out by experts they already have. I am guessing that they don’t need an external project manager or accounting advice either. Time will tell.

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Paul "Pablo" Croubalian 27/9/2016 · #18

#11 Although I do not enjoy being called a liar, I do need to consider the source. In this case, no harm done.

Your reply to my comment is an excellent example of what I mean. It's a question of semantics. To be clear, here's Merriam-Webster's definition of the word. "SEMANTICS: the study of the meanings of words and phrases in language : the meanings of words and phrases in a particular context. "

It's like when a burger joint says their burgers are made WITH 100% pure beef. So is my spaghetti sauce. Neither is made OF 100% pure beef.

I won't run through your entire reply. That would be repetitious. Let's just look at this part, "PC> "we ambassadors are not sponsored in any way" beBee itself makes much of its 'equity for ambassadorship' program. Unless you have another interpretation of 'sponsorship' ..."

I don’t use interpretations. I use definitions.

Merriam-Webster: "SPONSOR: 1: one who presents a candidate for baptism or confirmation and undertakes responsibility for the person's religious education or spiritual welfare, 2: one who assumes responsibility for some other person or thing, 3: a person or an organization that pays for or plans and carries out a project or activity; especially : one that pays the cost of a radio or television program usually in return for advertising time during its course"

Nothing here describes the beBee/ambassador relationship. It's tenuous, but a point can possibly be made for #2 where ambassadors sponsor beBee with promotional efforts, but not the other way around.

It comes back to semantics. My issue with your statement comes when we consider "the meanings of words and phrases in a particular context." In the context of describing a social media platform, "sponsorship" implies unusual emphasis on posts or other activities.

That is patently false.

This will likely be my last comment on this post. I'm already giving it far more attention than it deserves.

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Jim Murray 27/9/2016 · #17

This is the second post of yours that I can best describe as a dog's breakfast. And not just from the point of view of how it looks. A lot of your info, especially when it comes to beBee ambassadors is out to lunch. It feels like you are going out of your way to be antagonistic to people you actually know nothing about. The reason we are ambassadors has nothing to do with any special status here, because other other than ownership and paid staff positions, there is no hierarchy to speak of. If you want to call me a cheerleader that's your business. I like to think of my role here as someone who is helping to promote and market beBee which I am doing, not for money or special treatment or even equity, because many of us started our activities long before there was an ambassador program. I'm doing this because I like this site. I like the people who own it and I like the ambassadors who promote. And I like it because it's an excellent alternative to Linkedin, which in my opinion as a blogger, has gone to hell.The fact that nobody has kicked your ass off this site or ever will speaks volumes about its egalitarian nature, something one would think you'd appreciate after your experience on LinkedIn. Lighten up and you might find more people will be attracted to your posts.

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