John White, MBA in Social Marketing Solutions, Professions, Workers, Careers, beBee in English Columnist • Inc Magazine Feb 1, 2017 · 1 min read · 5.3K

The 200 Characters That Will Make or Break Your beBee Profile

The 200 Characters That Will Make or Break Your beBee Profile

Who are you? More specifically, what is your personal brand statement? If you are at a networking event and you are next in line to shake the CEO's hand, do you have an impactful statement about yourself that he or she would remember you by? 

On beBee, your personal brand statement appears at the top of your profile. It's what catches people's attention and will make them want to follow you, engage with your content, or send you an inquiry regarding the services you offer.

If you don't have a catchy personal brand statement, chances are people are clicking off your profile, because they quickly became uninterested. In today's busy world many times you only have a few seconds to impress the people enough for them to follow you. If you don't have a strong statement about yourself, they will quickly lose interest and move on.

They will never get to the part of the profile where they can click on your blog, see your posts, discover your services, click through to your website where they can buy your products or discover your amazing talents to offer you a job. 

A personal brand statement is a vision of how you see yourself and your unique skill set. It is a bold declaration of the value you can bring to the table in a business relationship. The brand you put out to the world reflects your reputation and image as an expert within your sphere of influence on beBee and beyond. 

Your brand statement should be a consistent message that you can project across all of your social media pages and blogs.

You can find mine below. In that short space, people can learn quite a bit about me. My professional expertise is in social media and blogging. I've worked with some recognizable brands. I am passionate about tennis. I love being a dad. I like to indulge in a guilty passion of eating Mexican Food and can speak with the staff in the restaurant in Spanish.

Your personal brand statement appears at the very top of your beBee profile. It's the first thing people read when they visit your profile. My suggestions for making the maximum impact include:

  • Don't just put your job title. You are more than your job! 
  • Be brief and focus on catching their attention. beBee gives you the ability to attach your CV directly to your profile for those that want to see your complete job history and a detailed description of your skills. 
  • Make it professional: use keywords that project your professional talents.
  • Make it personal: don't be afraid to say something about your personal interests here. Your personal interests are often what makes you an interesting person. All the research shows that people want to connect with interesting people on social media.
Getting your personal branding statement at the top of your profile correct is the first step towards an engaging beBee profile that people will want to interact with you. Use this space on your profile wisely! Get creative and have fun with it!

Claire L Cardwell Apr 27, 2018 · #31

@John White, MBA - great post, I am going to check out my profile and see how I can improve it!

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Chas ✌️ Wyatt Sep 24, 2017 · #30

Answer to question #3; No. I don't want a job; I'm not trying to sell you anything, not even a box of soap. Don't put me in a box. I don't have a "personal brand statement". If I did, it would go something like this; "To be nobody but yourself in a world which is doing its best, night and day, to make you everybody else means to fight the hardest battle which any human being can fight; and never stop fighting." ~e.e. cummings, 1955.

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Wayne Yoshida Jun 9, 2017 · #29

By the way - this probably applies to other platforms, too!

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Hmm--got me thinking.

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Wayne Yoshida Jun 9, 2017 · #26

Excellent advice, @John White, MBA - I made some changes in my section!

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del me Apr 9, 2017 · #25

#23 their emails get shorter too