15 Powerful Social Media Tips For 2017 That Will Boost ROI
Social media marketing can be a great way to create new leads and ultimately increase your ROI. However, the multitude of strategies and platforms out there can be difficult to wrap your head around. In the information below, I'll go over some of the top social media marketing tips for 2017 so you can start implementing them into your own marketing plan.
1) Use Snapchat Stories and GeoFilters
Snapchat is a huge potential market. In fact, over 100 million users watch about 10 billion snaps a day. By creating your own Snap stories and geofilters, you can tap into that massive audience.
Geofilters allow Snapchat users to add a brand’s logo or other design to their snap photos. You can create your own Geofilter for your business or event for as little as $5. Not only are they relatively cheap, but Geofilters are a great interactive advertising tool as well.
Snap Stories, on the other hand, allow you to show videos and photos to people who follow you on the social platform. This can be a great way to show off your company culture or even new product launches. For example, Pixar recently had a Snap Story where they took followers on a virtual tour of the Pixar campus in Emeryville. They also shared short interviews with some of their interns about why they became animators and what they love about Pixar.
2) Get Specific with Target Audiences on Facebook
The beauty of Facebook’s Ad Manager tool is that it allows you to create an audience based on very specific criteria. One of the more useful of which is the ability to target by Life Events.
Facebook’s Life Events feature allows people to let their friends know about a new change in their life by adding it to their timeline. For example, say you own a bridal shop. When someone changes their relationship status on Facebook to engaged, it’s added as a Life Event. You can now have Facebook display your ads to these people directly. Obviously newly engaged people are very likely to be looking for the types of products and services you provide, which makes them leads.
You can also target people based on interests, recent behavior (such as buying a car), estimated income, relationship status, education level, and more. Using these types of filters can help you narrow down your audience to only those who are most likely to be interested in your brand.