Going Beyond the 500% ROI: How to Integrate Telemarketing with Other Channels
For what it’s worth, telemarketing is still relevant to businesses today and for very good reasons.
B2B marketing, after all, entails listening to your audience and asking about the issues they wanted to be resolved right away. Telemarketing does not falter in this respect it’s all about urgent and intimate communication. Making a cold call to a lead opens you up to better sales opportunities better than any other marketing channel could.
In fact, research by DMA Contact Centres and Telemarketing Council showed telemarketing as the top channel, with an effectiveness rate of over 90%.
With the advent of digital marketing today, businesses are afforded newer and more effective means of reaching out to their target audience, positioning their brand front and center, and hit record revenues. The trend right now is integration, and marketers know better than to allow only one marketing channel to do all the handy work in lead generation and appointment setting.
For a fact, having a diversified marketing campaign can be beneficial to a business. Not only does it work to cover larger prospect populations, it also functions to boost ROI significantly. In the same paper, DMA showed that integrated telemarketing can deliver a thousand times the ROI for B2B companies. This proves once and for all that telemarketing isn’t dead; it continues to thrive as long as businesses are seeking to increase their qualified leads and come up with hard-hitting results.
As a marketer, you might as well ask yourself, “Where to start?”
For that, you only need to identify the channels you pair your cold-calling campaign with. For DMA, email continues to be the most reliable of these channels among B2C and B2B companies. Although company websites and social media remain as two of the most effective ways to scout for leads,