Google Warns (Yet Again!) about Article Creation and Link Building
A modern business can never survive without applying the most effective strategies to generate high quality leads. One of these tools that any business marketing executive can never live without is link-building.
Indeed, you can never doubt the many benefits that link building can provide. On top of shepherding quality traffic towards your site, it also helps you establish a rock solid brand and maintain a strong following from among your target audience. But as with any other tool, link-building (and in a related manner, article creation) have a lot of drawbacks – drawbacks that are frowned upon by search engines such as Google.
In particular, Google has warned yet again of unbridled article creation for the purpose of building links. Especially for companies that depend on blogging to broaden their brand’s appeal, Google’s recent red flag spells volumes about its campaign to rid the search engines of “spammy links” and bad content masquerading as guest posts. Google’s guidelines clearly asks enterprises to refrain from the following:
- Stuffing keyword-rich links to your site in your articles
- Having the articles published across many different sites; alternatively, having a large number of articles on a few large, different sites
- Using or hiring article writers that aren’t knowledgeable about the topics they’re writing on
- Using the same or similar content across these articles; alternatively, duplicating the full content of articles found on your own site (in which case use of