12 Experts That Will Teach You How to Get More Leads
A targeted list. A good marketing channel. A strategy that works. All these and with the help of skilled lead generation experts, you’ll achieve marketing cloud nine.
Sounds easy? But it takes time, money and resources. Nevertheless, let this interview be your guide in starting off your ABC’s. These 12 sales and marketing experts will teach you lessons in lead generation, far more than pushing and promoting your products and services, lead generation is also about strategic branding and influencing prospects buying decision.
Get a handful of tips as they answer this question from Inboundrocket.com:
If you are starting out with your company, just launching your product into the world or even wanting to generate sales for your (freelance) work, how do you generate good qualified leads. Potential customers have not yet heard of your company, how do you attract those leads? Can you describe to us what is your ultimate growth technique and how can we implement that for our own companies?
#1 Joanna Wiebe
Joanna Wiebe is widely known as the Copy Hacker, the copywriting expert for CRO. In her previous roles, she’s worked at Intuit and Conversion Rate Experts. Today she runs the amazing Copy Hackers blog.
Answer: Guest post! Or write an original post on Medium or Inbound. Or do both. The point is that you need to get your expertise + personality out there stat if you wanna start attracting people to your site (or, better, your lead-gen page).
A common rookie mistake is to fill one’s new blog up with great blog posts – but newbies should actually publish incredible stuff in places their prospects already are. Build your authority on blogs that already have authority, and drive leads to your site. This works on so many levels – as long as the content you share is truly amazing.
#2 Sujan Patel
Sujan has 12 years of experience in digital marketing and co-created Content Marketer, a tool to help automate and scale content marketing. He is also an avid blogger and writes for Forbes, Inc, WSJ and Entrepreneur.
Answer: Start blogging early, comment on other relevant blogs in your industry, build relationships and answer questions on Quora. The underlying recommendation here is to establish yourself as an industry leader. If you can afford it invest in PR. If you can double down on blogging.