Julie Dawn Harris en Sales and Marketing, Digital Marketing, Marketing Business Development Consultant • Callbox 27/9/2016 · 2 min de lectura · +600

How do B2B Marketers Craft an Industry Related Content


How do B2B Marketers Craft an Industry Related Content

“Nobody cares about your products, except you. Create interesting content!”

- David Meerman Scott

If you have a website, you need content to drive traffic that converts. Every B2B marketer is eager to learn how to create a useful content for a niche industry that delivers results for your business.  

In this article, we will help you refine your content strategy in creating an industry related content that works for you and your business.

Identify your audience for this Niche.

Learn everything about your audience. In order to get higher CTR (Click-Through-Rate) that converts you must identify and know who your audience are, what they’re interested in, and how can you create an interesting content that’s appealing to their eyes and eventually turn them into customers.

Ask yourself these questions:

  • Who are the target audience?

Before company launched a product in the market, they are more likely to define their target market. Same goes when writing a content. You have to picture out your readers. Learn exactly what they do and their interests. Group them by location, by industry, etc.

  • What do I know about them?

Some companies use Google Analytics to learn about their customers such as their age and gender. Know their interests and behavior.

Start with a Precise Idea

When looking for ideas for your content that are within a specific industry, dig deeper into a specific area. How? Research for a broader topic and narrow it down.

Example:

You are going to write about ‘Lead Generation for Advertising Company’, find out through Google the common problems people in this industry are experiencing. Then narrow down this topic and research it further to write ‘How to Launch a Successful Lead Generation Campaign for Advertising Company’

You can also use Title Generator tool to get related topics of your chosen keyword.

You will get over a hundred title suggestions that  will give you some idea what next topics to write on.

Make Google as your best friend

Research, Research, Research!!! Educate yourself of the industry to create better content. By understanding a particular niche, you will be able to write a convincing content about it.

Talk to industry experts

Researching about your customer is important. But you have to learn from the experts in order to have a better understanding about a particular niche. Talk to industry experts. They can provide you with expert insight into their niche industry that you can use in creating an interesting content.  Subscribe to industry media or attend events if necessary.

Related: