Inbound and Outbound Strategies are Match Made in Marketing Heaven
I read an article that tried to differentiate Inbound Marketing from Outbound Marketing by oversimplifying it to this definition, which I paraphrase: Outbound is for those with money; Inbound is for those with brains. Yet, more than a handful articles have this to say: Inbound marketing is permission based, while outbound marketing is interruption based.
While both are true to a degree, I feel it’s inappropriate to label companies as “lacking in brains” for still making use and taking advantage of outbound marketing strategies. It also does not always hold true that all outbound marketing does is interrupt people’s lives. Outbound marketing is still important even up to this day.
The way I see it, it’s possible to embrace Inbound and not abandon Outbound altogether.
Inbound vs. Outbound
But first, let’s set things straight by getting the exact definitions of inbound and outbound marketing and not the oversimplified ones.
Hubspot, credited for coining the term Inbound marketing defines it as something that “…focuses on creating quality content that pulls people toward your company and product where they naturally want to be. By aligning your content you publish with the customers’ interests, you naturally attract inbound traffic that you can then convert, close, and delight over time.”
On the other hand, outbound Marketing, according to Wordstream.com is the traditional form of marketing where a company initiates the conversation and sends its message out to an audience.
Business2community.com defines it as “… the concept of marketing to the masses in hopes of reaching the 1% of customers who are actually interested in buying your product or service at that time.”
Examples of Inbound and Outbound
Outbound marketing examples
- TV commercials
- Radio commercials
- Print advertisements (newspaper ads, magazine ads, flyers, brochures, catalogs, etc.)
- Cold calls (telemarketing)
- Email marketing