Julie Dawn Harris en Sales and Marketing, Digital Marketing, Marketing Business Development Consultant • Callbox 29/9/2016 · 1 min de lectura · +300

Looking for a Telemarketing Company? Look for these Qualities

Looking for a Telemarketing Company? Look for these Qualities


There’s no question about outsourcing your B2B telemarketing. Because of the supposed benefits it brings, contracting the services of a marketing company is an attractive and convenient course for improving your bottom line.

But we want to emphasize the word ‘supposed’ here because we have a strong case to do so: Not all telemarketing companies are capable of bringing out the best of outsourcing.

There are probably thousands of service providers out there, all saying they have “the experience” and “the proficiency.” But finding the right people to handle your campaign means downplaying these buzzwords and paying close attention to these important qualities:  

Strong Customer Service Skills

The best B2B telemarketing companies treat your customers as if they were their own. Strong customer service skills means handling questions about the finer details of your business on the fly. It means knowing how and when to vary the scripts. Not every call is identical, and not every situation can be resolved in the same way.

Inbound Lead Generation

The people who take the time to call your business are often your most qualified leads. These phone calls need to be serviced promptly and professionally, and these customers need to be left satisfied. The best B2B telemarketing companies understand and value these phone calls as an opportunity to truly make a difference for the client.

Attention to Customers

Customers have options, and competition can be high, especially with the Internet. Customers have grown accustomed to immediacy. Immediate attention and a quick resolution can make all the difference in lead generation and sales.

A Commitment to Multiple Roles

The right B2B telemarketing company can help your business with more than just sales and lead generation. That’s an important part of it, but they can also help with important communications services such as market researchthrough outbound surveys, database maintenance, voice broadcasting announcements, and live web chat.

You see even at this era, telemarketing is proving itself against the rising digital strategies. Indeed telemarketing is unstoppable.

Quality Training

When handling another business’s phone calls and leads, it is important to be ready in any type of situation. Remember, the call handlers are an extension of your business, so training is a crucial element to a successful relationship. Call handlers should be well-versed with the company and understand client interaction. They should understand the FAQs, for quality product knowledge. They need to understand the qualifiers to be a solid lead,appointment or sale.

How do you know if a company has what it takes? Simple: RESEARCH. Visit the company’s site and rummage through content such as blog articles and case studies. Also, search for online reviews about its services and solicit opinions from its previous clients.  

Speaking of reviews, Callbox Earns #1 Spot In Two Lead Generation Services Rankings For 2015.

Source: http://www.qcssinc.com/blog/the-best-b2b-telemarketing-companies-consider-these-5-factors