Julie Dawn Harris en Sales and Marketing, Email Marketing, Marketing Business Development Consultant • Callbox 14/11/2016 · 3 min de lectura · +300

Slaying Your (Mailer) Daemons and Reduce Email Bounces


Slaying Your (Mailer) Daemons and Reduce Email Bounces

You have a huge deal to close and all you need to do is send a very important confirmation email to your client.

Despite the urgency, habit (and prudence) tells you to check and recheck your email, making sure it’s perfect.

Then you push the “send” button.

You heave a combination sigh of relief and accomplishment, and when you close your eyes, you imagine confetti falling all over as you enter your office the next morning, everybody chanting your name like you’re some god, and the boss is smiling from ear to ear like he just got promoted to CEO. You’re the man of the hour. No, you’re employee of the year!

But before you leave the office, you check the “sent mail” section just to be sure. Before you can even click on that section, you see a new message.

When you open it, there’s a brief notice from some guy named Mailer Daemon telling you that your email was not delivered because of some problem. Just like that, you’ve been brought back down to earth and punched in the gut, too.

Sounds familiar? Yes, because anybody who’s ever sent an email must have been on the same sticky situation at least once. Lucky you if you’re one of the few who haven’t. But admit it, instead of getting to the root of the problem ourselves, most of the time we just call the tech guy to tinker with the settings.

You know what, no need to call the guy from IT. Here are the three W’s and an H you need to know to slay this Mailer Daemon.

What is it?

A Mailer Daemon is an automated error report from the email delivery system (mailer-daemon@aol.com) that indicates that there has been a problem in delivering your email to its destination. If you receive this error, your email message will be returned to you along with an outline of the delivery problem. In short, it has bounced.

When does it happen?

The most common cause for receiving a mailer-daemon message is an incorrectly addressed email. An email address in general must be typed correctly with no spaces and with the @ symbol in the correct place, for example, user_name@domain.com.

When considering an AOL email address in particular, the screen name is the part of the email address that appears before the @ symbol, i.e., screenname@aol.com.

Valid AOL email addresses cannot

  • Be shorter than 3 or longer than 16 characters.
  • Begin with numbers.
  • Contain punctuation of any kind (such as periods, underscores, or dash