Julie Dawn Harris en b2b sales, b2b marketing, Marketing Business Development Consultant • Callbox 29/9/2016 · 1 min de lectura · +900

The Metamorphosis of a B2B Lead

The Metamorphosis of a B2B Lead


Guy in Steve Erwin garb: The journey of a B2B lead through the sales pipeline is often compared with the life cycle of a caterpillar into a beautiful monarch butterfly. Let’s see the similarities in action.

Here’s a full transcript of the infographic:

Butterfly eggs 

First off, the production of eggs. Biological studies point out that weather conditions have a significant role in egg production among insects, especially monarch butterflies. Likewise, the quantity of generated B2B leads depends on market trends. Thus, marketers must determine certain opportunities to produce the most prospects.

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Caterpillars Eating Leaves

After a certain amount of time, the eggs hatch into voracious caterpillars. Their appetite impels them to eat heftily, as the nutrients they consume are significant for the next phase. In the same manner, B2B leads that have hatched into warm prospects express the same degree of hunger – in this case, for information.

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Butterfly Pupa

After a prolonged period of heavy eating, the caterpillars are ready to pupate. Each of them finds a place to settle in, forming chrysalises in which they develop mature parts. This process is similar to when prospects finally decide to engage you in isolated business appointments.

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Flock of Butterflies

After several patient months, the butterflies escape from their cocoons and set out to live as adults. It also takes the same amount of time and persistence before prospects develop a well-informed decision to hire you as their service provider. It can get tough along the way, but it’s worth seeing sales results as beautiful as a flock of monarch butterflies.

The journey of a B2B lead entails a lot of processes. It is important to provide the necessary conditions and facilitate their journey towards maturity, which only a competent B2B lead generation company is capable of doing.



Preston Vander Ven Dec 29, 2016 · #6

I like you using the metamorphosis. You’ve probably heard the story about a man who tried to help a butterfly out of its cocoon by slitting the cocoon open. The butterfly that emerged had small, unformed wings, and died soon after. It needed the struggle out of the cocoon to force the fluid into its wings to stretch and open them so that the butterfly could fly. By trying to shortcut the process, the man had instead doomed the creature.
While it is instinctive to want to help (and we often do by giving unsolicited advice), sometimes we need to learn to wait and let the process unfold on its own. We can watch and be there should any help be required, yet not intervene when there is no real need to. My greatest mentors do this for me. I remember being in struggle, and asking one of them for help. He replied, "I am helping." I later realized that by him doing 'nothing at that moment' and making me solve the situation myself, I was able to learn the lesson I needed.

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debasish majumder Dec 28, 2016 · #5

absolutely stunning post @Julie Dawn Harris! Great insight! enjoyed read. thank you for the share.

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Whoisvisiting .com Dec 19, 2016 · #4

Really useful Inforgraphic, thank you for sharing :)

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Aurélien Gohier Dec 14, 2016 · #3

Excellent and creative article about #b2bmarketing #b2bleads

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Julie Dawn Harris Oct 7, 2016 · #2

#1 Thanks hilary bird for finding it useful.

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hilary bird Oct 6, 2016 · #1

Nice infographic! Useful.

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