The Metamorphosis of a B2B Lead
Guy in Steve Erwin garb: The journey of a B2B lead through the sales pipeline is often compared with the life cycle of a caterpillar into a beautiful monarch butterfly. Let’s see the similarities in action.
Here’s a full transcript of the infographic:
First off, the production of eggs. Biological studies point out that weather conditions have a significant role in egg production among insects, especially monarch butterflies. Likewise, the quantity of generated B2B leads depends on market trends. Thus, marketers must determine certain opportunities to produce the most prospects.
Caterpillars Eating Leaves
After a certain amount of time, the eggs hatch into voracious caterpillars. Their appetite impels them to eat heftily, as the nutrients they consume are significant for the next phase. In the same manner, B2B leads that have hatched into warm prospects express the same degree of hunger – in this case, for information.