Julie Dawn Harris en Sales and Marketing, Digital Marketing, Marketing Business Development Consultant • Callbox 7/10/2016 · 3 min de lectura · +300

Top 5 Actionable SEO Strategies for Healthcare Websites

Top 5 Actionable SEO Strategies for Healthcare Websites

Top 5 Actionable SEO Strategies for Healthcare Websites Posted on September 28, 2016 These days, the suite of tools available to digital marketers is more diverse than ever before. From pop-ups, to landing pages, to social media campaigns, the channels through which to reach your target consumer are constantly evolving, so it’s no surprise that it is also becoming increasingly difficult to know what combination of this ever-expanding “digital toolbox” is right for your company. This is especially true of the healthcare industry, which has become so competitive that marketers at medical device companies are fighting tooth and nail to ensure that their products and services are out in front of their prospective customers. One of the digital marketing “tools” that the top healthcare websites are employing is search engine optimization (SEO). Actionable Healthcare SEO healthcare seo websites Because healthcare SEO is a little more complex than some of the more traditional approaches to marketing, many companies dismiss the impact that a strong backlinks SEO strategy can have on your overall marketing program. Remember – a well-developed healthcare SEO campaign will not only increase overall traffic to your website, but in doing that will support the other marketing efforts of your company (social media, web leads, etc.). Today, we’re going to review 5 of the most effective actionable healthcare SEO strategies to help maximize your online potential and ensure that your company has one of the best healthcare websites in the industry. 1. Quality Over Quantity? The quality vs. quantity argument is age-old in the world of marketing, and healthcare SEO is no different. While it may seem obvious that more search keywords are better, that may not be the case if the keywords are not supported by high quality content. Perhaps unsurprisingly, we here at Prizm Media tend to agree that fresh, interesting content is one of the best things that a marketing campaign can do to support an SEO campaign. In fact, this Forbes article is a great read that outlines exactly what constitutes a “good” piece of content. In establishing an actionable SEO strategy, it is easy to work with your content team to make sure the blogs, videos, and social media strategies being executed are keyword friendly. Having regular reviews of the important primary and secondary keywords to be included in that content is a simple step that can have a big impact on the success of your search campaigns. So, while it sounds much like every other piece of marketing advice out there, an important first step towards developing a backlinks SEO strategy in the healthcare space is to continually produce rel