Kate Wolwort en IT - Information Technology 26/2/2018 · 2 min de lectura · +500

Five things that make free apps profitable

These days – it takes no time to master software development realm. All you need is already lying within a click or two and a couple of search queries and there is literally no point in inventing another bicycle with your brilliant mind. You just need to do the thing that works well enough and in the same time looks attractive. And so the spice will flow.

But ever since the internet became a thing - the very perception of consuming had changed. Users have the choice to pay or not to pay and more often than not they are choosing the latter option. Obviously, because it is free.

And there is not much that developer can do about it - just accept it as a fact. You can’t go against the mighty currents of market. All users care of is an effective solution for their cause and if they can’t use your app for that they will find another.

How to deal with? The answer my friend is the same as the title of Frank Zappa’s second album – AKA absolutely free. Exactly – if you want to profit from your app you must make it absolutely free. That is called being flexible and capable of adapting to situation in order to turn into beneficial.

Here is ultra-condensed version of how free apps make money – they make users pay for their service. “How?” is another story and I’m about to tell you about it.

Here are five things that make free apps profitable.

Knowledge of the Market

Software development industry is extremely competitive game of death. You either act smart or you get busted and ripped apart. The first and foremost thing you to do with your application is to study your potential market. You don’t even need an app to do that – just a little bit of caution, curiosity and lots and lots of tenacity. Remember – knowledge of the market is the half of the battle won.

Basically you need to find answers for the following questions:

  • What your app can bring to table?

  • what your competitors can offer? How you can counter it?

  • Is there is space for maneuvers and contingencies?

  • who might be your potential users? This one includes demographics, language, location;

  • what are their needs and demands?

  • what attracts and motivates them?

Inciting presentation

Precise targeting to the audience is the gateway to success. If you gain trust and respect of your target audience – you can expect they are ready for more. But before that you need to lay the foundation and it lies in the initial presentation of your product at app store. You need to grab the attention of the consumer from the