Hot Reads: A List of FREE Marketing Ebooks in Singapore
With things constantly evolving in marketing, keeping up with the latest developments can feel like a full-time responsibility. That’s why we publish materials and resources that help you navigate the ever-changing marketing landscape. We want you to gain insights needed to drive results.
Here’s a list of our most popular eBooks. These serve as excellent references on various areas of modern B2B marketing—from how-to guides and best practices, all the way to industry trends and benchmarks.
So, browse through the selection and dive into a topic you like or include all titles into your reading list. These hot reads will help you become a better B2B marketer.
#1 Weeding Out Junk Leads With Predictive Lead Scoring
Not all leads are created equal. At any given moment, some leads are more qualified and sales-ready than others, while some will never become your customers. Assigning lead scores helps you manage and engage leads effectively. But, as the buying cycle becomes ever more complex, traditional ways of scoring and ranking leads are now starting to grow obsolete.
This eBook is a short primer to predictive lead scoring. Predictive lead scoring greatly extends what lead scores can do, and this guide teaches you everything you need to know to start using it in your marketing program.
#2 Why You Should Bet Your Money on Digital Marketing (And Win)
This whitepaper shows the value that digital marketing delivers. It talks about which tactics to focus on for different business stages and strategic goals. Most importantly, this guide helps you build a winning digital marketing strategy from scratch.
#3 New and Improved Ultimate Lead Generation Kit to Jumpstart your Business
Modern B2B lead generation can feel overwhelming and daunting to even the most experienced marketers. There’s simply too much in the way of information, tools, tactics, and strategies.
This latest ed