Katrina Chua 🐝 Brand Ambassador en Marketing y Producto, Eventos Corporativos, Marketing Brand Ambassador • beBee 4/12/2017 · 1 min de lectura · 1,1K

How to Calculate the Success of your Events in Singapore

How to Calculate the Success of your Events in Singapore

Planning an event can be tough. But your effort doesn’t end on the day of the event. Instead, it is after the event that you are able to assess its effectiveness and reap the benefits.

High volume of registrants and selling a lot of tickets can be a good indication that the event will be a success. However, that’s not the only factor to measure and evaluate.

Here are the 5 factors to calculate the success of your event.  

#1. Social Media Engagement

Social media activities can help people know about your event. An increase in followers, the number of shares, mentions, likes and views of your event posts are good indicators that you have reached your audience and that the event will be a success. Also, by creating a hashtag you can keep track of mentions and comments.

Continues social media posts about the event until the big day will get attendees excited, share and talk about it on their own social networks.  

Related: 5 Most Effective Ways to Use Social Media Marketing to Promote Your Event

#2. Event Attendees

The higher the number of attendees means the event is a success. However, you need to consider the number of people you reached out to and the number of people who expressed their interest in participating to your event to be able to assess how effective your pre-event marketing efforts.

Well, in my point of view, the hell about those numbers. A crowded event can only mean one thing – your event is a blast!

Related: 3 Ways to Follow Up Your Event Attendees for Greater Top of Mind Awareness

#3. Attendee Satisfaction