The 7-step beginner’s guide to Software Solutions Marketing
Selling IT products, services and software to companies is exciting and frustrating at the same time. Although the target market is broad, not all companies need new hardware and software all the time. The specific needs of each of the prospective companies differ and may sometimes be limited – so limited that only a particular set of products or services can be marketed to a certain area or industry.
Change is constant, especially if you’re talking about anything that has something to do with technology. Software marketing is never easy. If starting software marketing campaigns is a bit of a struggle for you, here’s an action plan to consider:
Step 1: Define your audience.
Before you even develop a new product or do a market launch, you first identify to whom you’re selling to. Who they are and why would they want to buy from you.
TIP: You may also want to check out your competition. Use these to look for common characteristics and interests. These people could benefit from your software and are more likely to buy from you.
- Who are their target audience?
- Who are their customers?
Step 2: Research about your market.
List down trending opportunities in terms of marketing styles, popular channels, buyer preferences, demographic statistics and everything you think might be useful to help you market your product.