Katrina Chua en Marketing y Producto, Marketing, Sales Marketing Manager • Callbox Singapore 8/11/2016 · 2 min de lectura · +600

The BEST Answers for Frequently Asked Questions in Marketing Automation

The BEST Answers for Frequently Asked Questions in Marketing Automation

“Why do grown-ups sometimes cry when they’re happy?” – a kiddo’s question that made me smile, and go blank for awhile…

Those little querists often shoot questions that make adults wonder and grope for answers. Although you can probably fabricate a reply but that might just get you into bigger trouble – more mind-boggling whys and hows.

Unlike little children’s puzzling queries, FAQs about Marketing Automation are a lot easier to answer especially when you have an expert to deal with it.

Below, Callbox answers some questions about marketing automation with reference to its Pipeline Lead Nurture Tool.

Q: How will you help us grow our database?

Through data cleansing and verification, deduplication, and database management, Callbox’s customer profiling services, we will help your database grow by keeping it complete, accurate, and reliable. These are processes that save marketing communications from going to waste and improve data acquisition.

Q:How easy is it to measure the effectiveness of your marketing – and quickly act on it?

More than just implementing marketing automation, setting up metrics for your campaign is important. With regards this, marketing automation tools like the Callbox’s Lead Nurture Tool comes with a reporting feature that allows you to check the following success metrics:

Sent – number of emails sent out

Delivered – number of emails received by prospects

Opens – number of emails opened by prospects

Clicks – number of prospects who have clicked a form contained in the email

Visits – number of prospects who visited the website

Converted – the number of Leads converted from the positive actions

By checking the activity log or monitoring the results of email marketing effort with a full report on email metrics. Unsatisfactory results suggest revision on either the scheme or email content.

7 Stats That Proves Email Marketing Is Still The MOST  Reliable Channel

Q: When you have issues, how easy is it for anyone on your team to get support?

With Pipeline crm’s integration with the Lead Nurture tool, our marketing automation technology serves as a “one-stop shop” reference for all campaign stakeholders: the Client Services Team, IT and Software Team, and Sales & Marketing Team – all work together to address the issue that each one owns, and provide the support you need as a whole.   

Q: What integrations do you offer?

Dialstream & Salesforce

Callbox Dialstream is the quickest hookup to achieving smarter phone productivity and gaining more hot leads. With it’s powerful Salesforce integration, Salesforce contacts can be accessed dialed directly.

Pipeline CRM & Callbox Lead Nurturing Tool

The crm is integrated with the automation tool to track all touchpoints generated from the lead nurturing schemes. This will give a complete picture of each lead with information on current status and contact history.

Q: Are there any hidden costs?

Callbox does not charge any additional cost. Once a package is presented and processed to run, we make sure that the rates and services included are all there is. Training, maintenance and support are included in each pricing package that you sign up with us.  

Q: What is the CRM integration process like?

The Callbox crm and lead nurturing tool integration process is a seamless workflow from one touchpoint to another.

  • Automated Behavior-based Actions define  the next move for any given status of sales prospects like sending an email, calling, sending sms, or an alarm to follow up on certain leads.
  • Custom Email, Landing Page, Direct Mail and SMS Content are comprehensive customized templates sent across all channels
  • Responding to Prospects Real time  is a flow that lets you touch base with your prospects at the most opportune times – right when they’re most interested and ready to hear from you.

How to do your Lead Nurturing the RIGHT way?

Q: What are the benefits of marketing automation?

Callbox’s Managed Marketing Automation was designed to provide higher quality sales-ready leads without sacrificing your company resources – time, cost and sales personnel.

See the three core benefits:

  • REACH YOUR TARGET PROSPECTS with PROFILED CONTACTS

  • CONVERT PROSPECTS TO LEADS with CUSTOM CONTENT

  • NEVER MISS AN OPPORTUNITY with SMART CAMPAIGN


I wonder if those cute little kiddos would consider that as some nice answer to the question above..