Katrina Chua 🐝 Brand Ambassador en Sales and Marketing, Marketing, Business Brand Ambassador • beBee 13/3/2018 · 2 min de lectura · +400

Ways to Improve The Quality of Your Leads

Ways to Improve The Quality of Your Leads

I agree it’s easy to achieve high definition quality pictures now with just a mere cell phone camera, but would any cell phone camera give you the best HD, perfect selfie pic?

Innovative marketing tools and tactics can let you swiftly acquire leads but may be of low quality and less assuring to roll over to conversion. If you have not been hitting your targets yet, then hold for a moment and adjust some methods to improve the quality of your leads.

Profile Your Data List

Your database must contain tip-top demographic data. This means that each entry or name has complete, valid and accurate information: name of the contact, business name, address, phone numbers, email address and social media accounts, as well all other business specifications like industry category, location, target market, target location, and size. Using a complete and accurate data list will greatly contribute to achieving smart calling to your lead generation program.

Related: Utilize Customer Profiling and Buyer Personas to Achieve Revenue Goals

Smart Calling

You must be able to reach or call your target decision maker at his most convenient time. However, having the best number to reach your prospect in your data list is not enough to guarantee you the perfect timing to catch a chat but may require psychographic research of how he does business and his purchase habits. Reaching your prospect real time at his most convenient time will spice up lead nurturing efforts.

Related: The ‘PERFECT’ Time to Call a Prospect

Nurture Leads

Your first call would be the most remarkable conversation especially with prospects that have high interest, so make it nurture-worthy.