Where Consulting Firms Should Spend Their Marketing Resources
Regardless if it’s a small consulting firm or a large consulting organization, Consulting companies are having a hard time because they’re marketing services to people without knowing if they need their services or not. Selling a product is easier because you are offering solutions to a customer’s need or want. However, selling a service means selling the value of your relationship with your clients and it’s harder to measure the quality of service especially if you’re new in the industry.
Consulting firms must focus their marketing efforts and resources on what’s important and refrain from spending their time, effort and money on things that aren’t even working for them.
In order to maximize the marketing team’s efforts and resources, consulting firms must spend on the following when selling their services.
Marketing planning is important in every business. For marketing teams in a consulting firm, thorough planning is needed to achieve your marketing goals. Planning can help you determine what marketing strategy works for your organization.
Here’s how you should plan A Marketing Planning Process for a Professional Services Firm from Rattleback.
One way to reach out to prospects is through email blast. It is the easiest and the cheapest way of providing information and letting your target market aware of your company. With the right targeted list, you can deliver the right message to the right people easily.
How to create attention-getting email?
- Personalize your message. Address the email directly to them by using their name in the email. Create a message that emphasizes the current need or issues of your audience.
- Stress the benefits of your service.
Here’s a sample template that we use to send out emails to our prospects.