5 Mistakes You Make on Instagram
People keep asking me questions about Instagram and I simply can’t help but write about this social platform on my blog. I’ve already shared my ideas on ‘Why I love Instagram without taking endless selfies’ and ‘3 fundamental steps to grow your following’. Then for one week only I offered a free Instagram Audit where I had a look at the accounts of all those who emailed me. I wrote individual recommendations and ideas about improvements. To be honest, I didn’t expect so many people to ask for help, but I was more than happy to share my knowledge and provide feedback.
While there are no official guidelines on how to rock on Instagram, I often see people making very similar mistakes. If you use Instagram to promote your blog, business or something else, then you need to focus on growing your engagement. Here, I’ve put together five common mistakes I see and shared ideas on how to avoid them.
If you have a personal profile and do not really care about engagement and numbers, the following information doesn’t really apply to you.
To be honest, I thought it was very obvious that if you are hoping to grow your following and exposure, first of all you need to … have your account open to the public! Jump on Settings and switch off ‘Private Account.’ Unless you do this, when you use a specific hashtag under your photo it won’t be visible, which is a bit of a shame. I run a photo challenge on Instagram and ask people to use my hashtag when submitting a photo. I can see the total number of photos, but some are missing from the feed because of this privacy setting. Open up!
Vague or non-existent bio
As I’ve already mentioned in ‘3 fundamental steps to grow your following,’ having a clear bio is as important as having high-quality content. I often see something like ‘I love taking photos…’ Guess what? 99% of people on Instagram are there to post their photos. But if you are specializing in, let’s say, monkey photos, it can be a good idea to say ‘I love taking photos of monkeys and here is my collection of X.’ Do you see the difference?
Another common mistake in the bio is using a quote, a line from a song or a famous saying. It can make sense when it’s backed up with additional information and when the content you post is all about this idea. Otherwise it’s too confusing and misleading. Be specific.
Instagram about everything is Instagram about nothing
I can hear people saying, ‘But my account is about my life,