Kevin Pashuk en beBee in English, Writers, Bloggers AVP - Information Technology • Sheridan Polytechnic University 29/9/2016 · 2 min de lectura · 2,1K

Writing is ‘WHAT’ I do, but ‘WHY’ do I do it?

Writing is ‘WHAT’ I do, but ‘WHY’ do I do it?

Tap, tap, tap go my fingers on the keys.

It is evening, when all the key tapping should be complete.

“What are you up to?” asks my brilliant bride.

“I’m writing a blog post.” I reply.

“It’s important!” I add, just in case she thinks it isn’t and comes up with something better for me to do from that list she maintains but I never get to see. I usually have to guess, and usually I’m wrong at trying to figure out what needs to be done around the house.

To be fair, there probably are a number of things that I could do that would could be judged more productive than spinning out a few words.

My wife wears a few hats professionally. She is a counselor, a pastor, and a probation officer.

Her work involves helping people move on from significant crisis, or events in their lives.

Important things happen because of her.

My work is leading a great team of brilliant people, and as a side gig, I write.

In a broad sense, I could be called a writer, because I write.

But that is 'what' I do.

(So… Where are you going with this Kevin?)

A good friend introduced me last week to a short YouTube video. A comedian named Michael Jr. has started a segment in each show where he takes a chair and converses with a member of the audience.

Watch the four-minute clip here, or click the image below.

Writing is ‘WHAT’ I do, but ‘WHY’ do I do it?

Please watch it, it’s worth it.

Michael Jr. highlighted a great question we all need to consider.

We know ‘what’ we do, but do we know ‘why’ we do it?
Michael Jr.

It made me think about ‘why’ I write.

It certainly isn’t because I want to get out of chores (although that is not a bad side benefit).

I used to say I started to write (and blog) to capture some of the points I was making while giving presentations. It helped me capture thoughts, and remember ideas.

Writing things out helped me to fine tune my message, to test new ideas, and to create a library to build future presentations.

Another factor I came up with is that I was well mentored at the start of my career. Therefore, there are a number of people that I invest in. Writing things down about IT leadership, helped me share these ideas to this group of people. I would impart my knowledge from the mountain.

But even after these considerations, I still wasn’t satisfied with ‘why’ I write.

So I went to my ‘other office’ down by the lake. 

Water helps me think things through better.

I took the picture above while I was there.

The wind was blustery, the dark clouds were looming, and the waves were crashing.

It was a highly interactive experience.

Then it hit me.

Writing for me, was about the interaction, not the process of putting words down.

I’ve mentioned before that I’m a raging introvert.

I like to process things before speaking, and I absolutely detest small talk (but have been known to do a great impression of someone who does).

But I do love to engage around ideas I’m passionate about.

I do love to challenge assumptions, and group think, and what I would deem bullies.

I do love to be challenged so I don’t think of myself more highly than I ought. (This is my wife’s personal mission and an ongoing challenge for her, but I digress)

I also love the art of a good story – the telling, and retelling, and the discussion around it.

Writing (for me) is not a solitary action.

As I write this, I’m thinking about the type of feedback I might receive through the comments.

I’m writing for you… the reader.

I’ve got my answer now about ‘why’ I write.

How about you?


Photo: K.W.Pashuk

About the Author:

Writing is ‘WHAT’ I do, but ‘WHY’ do I do it?I’m the Chief Information Officer for Appleby College, in Oakville, Ontario Canada, where my team is transforming the delivery of education through innovative application of technology.

I'm convinced that IT leadership needs to dramatically change how IT is delivered rather than being relegated to a costly overhead department.

In addition to transforming IT in my role as CIO, I look for every opportunity to talk about this... writing, speaking and now blogging on BeBee ( , LinkedIn, ITWorld Canada, or at

I also shoot things... with my camera. Check out my photostream 

Sara Jacobovici 2/8/2017 · #40

@Kevin Pashuk writes, "Then it hit me. Writing for me, was about the interaction, not the process of putting words down."

Sara Jacobovici 2/8/2017 · #39

So glad I didn't miss out on this post @Kevin Pashuk. Always said you were a great story teller. Love your writing. Felt like I was there at the lake with you when you had your epiphany!

Kevin Pashuk 2/8/2017 · #38

I give credit to @Jim Murray as the muse for this old post...

Kevin Pashuk 2/8/2017 · #37

It's a busy week, so I'm resurrecting some of my favourites from the past for my new followers.

Mark Anthony 30/9/2016 · #36

That's certainly one of the reasons Kevin #28

+1 +1
jesse kaellis 30/9/2016 · #35

Addendum, and it doesn't even have to be the wisdom of the ages. I'm just sharing my individual perceptions. For whatever they are worth.

+1 +1
jesse kaellis 30/9/2016 · #34

Este usuario ha eliminado este comentario

Kevin Pashuk 30/9/2016 · #33

#30 Having something to say is your 'why' jesse. Thanks for engaging with me on this post.

+1 +1