Kevin Pashuk in beBee in English, Writers, Bloggers Chief Information Officer - Appleby College/ beBee Brand Ambassador • Appleby College and beBee Sep 29, 2016 · 2 min read · 1.9K

Writing is ‘WHAT’ I do, but ‘WHY’ do I do it?

Writing is ‘WHAT’ I do, but ‘WHY’ do I do it?

Tap, tap, tap go my fingers on the keys.

It is evening, when all the key tapping should be complete.

“What are you up to?” asks my brilliant bride.

“I’m writing a blog post.” I reply.

“It’s important!” I add, just in case she thinks it isn’t and comes up with something better for me to do from that list she maintains but I never get to see. I usually have to guess, and usually I’m wrong at trying to figure out what needs to be done around the house.

To be fair, there probably are a number of things that I could do that would could be judged more productive than spinning out a few words.

My wife wears a few hats professionally. She is a counselor, a pastor, and a probation officer.

Her work involves helping people move on from significant crisis, or events in their lives.

Important things happen because of her.

My work is leading a great team of brilliant people, and as a side gig, I write.

In a broad sense, I could be called a writer, because I write.

But that is 'what' I do.

(So… Where are you going with this Kevin?)

A good friend introduced me last week to a short YouTube video. A comedian named Michael Jr. has started a segment in each show where he takes a chair and converses with a member of the audience.

Watch the four-minute clip here, or click the image below.

Writing is ‘WHAT’ I do, but ‘WHY’ do I do it?

Please watch it, it’s worth it.

Michael Jr. highlighted a great question we all need to consider.

We know ‘what’ we do, but do we know ‘why’ we do it?
Michael Jr.

It made me think about ‘why’ I write.

It certainly isn’t because I want to get out of chores (although that is not a bad side benefit).

I used to say I started to write (and blog) to capture some of the points I was making while giving presentations. It helped me capture thoughts, and remember ideas.

Writing things out helped me to fine tune my message, to test new ideas, and to create a library to build future presentations.

Another factor I came up with is that I was well mentored at the start of my career. Therefore, there are a number of people that I invest in. Writing things down about IT leadership, helped me share these ideas to this group of people. I would impart my knowledge from the mountain.

But even after these considerations, I still wasn’t satisfied with ‘why’ I write.

So I went to my ‘other office’ down by the lake. 

Water helps me think things through better.

I took the picture above while I was there.

The wind was blustery, the dark clouds were looming, and the waves were crashing.

It was a highly interactive experience.

Then it hit me.

Writing for me, was about the interaction, not the process of putting words down.

I’ve mentioned before that I’m a raging introvert.

I like to process things before speaking, and I absolutely detest small talk (but have been known to do a great impression of someone who does).

But I do love to engage around ideas I’m passionate about.

I do love to challenge assumptions, and group think, and what I would deem bullies.

I do love to be challenged so I don’t think of myself more highly than I ought. (This is my wife’s personal mission and an ongoing challenge for her, but I digress)

I also love the art of a good story – the telling, and retelling, and the discussion around it.

Writing (for me) is not a solitary action.

As I write this, I’m thinking about the type of feedback I might receive through the comments.

I’m writing for you… the reader.

I’ve got my answer now about ‘why’ I write.

How about you?


Photo: K.W.Pashuk

About the Author:

Writing is ‘WHAT’ I do, but ‘WHY’ do I do it?I’m the Chief Information Officer for Appleby College, in Oakville, Ontario Canada, where my team is transforming the delivery of education through innovative application of technology.

I'm convinced that IT leadership needs to dramatically change how IT is delivered rather than being relegated to a costly overhead department.

In addition to transforming IT in my role as CIO, I look for every opportunity to talk about this... writing, speaking and now blogging on BeBee ( , LinkedIn, ITWorld Canada, or at

I also shoot things... with my camera. Check out my photostream 

Mark Anthony Sep 30, 2016 · #36

That's certainly one of the reasons Kevin #28

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jesse kaellis Sep 30, 2016 · #35

Addendum, and it doesn't even have to be the wisdom of the ages. I'm just sharing my individual perceptions. For whatever they are worth.

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jesse kaellis Sep 30, 2016 · #34

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Kevin Pashuk Sep 30, 2016 · #33

#30 Having something to say is your 'why' jesse. Thanks for engaging with me on this post.

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Kevin Pashuk Sep 30, 2016 · #32

#31 Thanks Aaron. Your differing experience and opinion is a vital part of the interactive experience... which is what keeps me engaged. I do write for myself, but it tends to be non-linear thoughts and snippets all over a page with circles and arrows... more reflective of how my brain thinks and I would never share those writings lest someone think I have gone mad.

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Aaron Skogen Sep 30, 2016 · #31

Nice to know your "Why" @Kevin Pashuk! You wrote this, "Writing for me, was about the interaction. . ." Which I have also found to be the component of writing that keeps me writing, albeit at a much slower pace than many. However, the end of the sentence ". . .not the process of putting words down", I differ with. I also find the process of getting the words down to be very cathartic. I write much more than I post, but much of it is for me. So on that point, we may differ a bit. ;-) Nevertheless, ultimately the interaction is a gift. I often find myself enjoying the conversation following a post, more than the writing of the post.

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jesse kaellis Sep 30, 2016 · #30

I started writing by accident. My first story was an email which I ended up titling "Knockout". I found out I could write and that was about it. Not much more than that. I was writing from memory and posting the stories on a forum attached to an online dating site. I developed a following. When I had a body of work my then GF found a contest at Simon Fraser University/Anvil Press 1st Book Contest. I ended up shortlisting. And so it began. But you know what? Can't sing, can't dance is a lot more direct of an explanation. Who cares if people know why I write? I write because I have something to say.

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Ken Boddie Sep 30, 2016 · #29

#26 But vacuums 'implode' rather than 'explode' , Kev?

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