Marketing Case Study Panasonic 11
For penetrating branding strategy, unified the company name to “Panasonic” for driving recognition among citizens outside Japan. It including message for concentrating their marketing resource into overseas to beat highly competitiveness on the turmoil of electric devices market.
For integrating whole business, purchased the rest stocks, strengthen the relative for rational new management system. Since group management style stood, independently developed on each division, but it no longer meaningful on global business, so it determined to integrate to endorsing business effective on one organization.
Representing the effection on conglomerate business, they released the products for lifestyle innovation. Unified their core competence for pursuing the comfortable with relaxing, moreover the home safety, security, finally proceeding whole service providing.
Commemoration of Founder
Reminding the entrepreneurship of founder on the Panasonic birth place in Osaka, it established the commemorate monument. The philosophy of Konosuke Matshita will have been succeeding in the next generation as a history and as savvy.
Definition of Message
Redefined the message for all stakeholders to convey their ways to achieve as a leading company ”GP3”, it means to make the profitable structure both on domestic, and overseas market. Global progress, and profit is first priority for their mission to attain, contributing whole surrounding staffs.
One of the biggest Plasma Display Panel factory launched in 2005 to export their products into global market. Reinforced the productivity up to monthly over 460 thousands, and separated the process for producing and assembly. Thinner version produced for pursuing the leading market on the demand.