Marketing Case Study Panasonic 3
In these days, significant junctions for all Japanese electricity company, remaining to dig our potential needs out on domestic market, or positively outside in Japan. Whichever determined, should be competing with highly big giant. There one big audit problem of Toshiba, one of the leader, also need to innovate themselves.
As well as Sony did, Panasonic stood on the significant position for Japanese prosperity. Nowadays, move to shift their products into Internet with electric device, or house, health care etc. The core components, brought up their presence , coherent passionate with vision of Konosuke Matsushita.
For all the enterprise, fostering management is huge difficulties. Their style permits the leader all in charge of each project, and force them to bring it up as a big market by their striving. After the war, there too shortage to maintain the resource for prospering.
Once the motor industry occupied by heavy electric. He came up that it progressing our culture, new era would give it us being expanding. His forecasting cut a hole among conventional stability, and it enable them to enhance their presence.
Fostering next business person
Their philosophy to foster the business person beforehand the launching the project, emerging on his execution. He established the school, there all employee could learn the elaboration, and it secured their personal life stage. Finally he got to found the hospital for employee’s health management.
Establish a Price Standard
Before the pavement for the business, there no standard of the price, so numerous products distributed with quite high or low. To settle this argument, he enacting the rule for stable level with considering the break-even point.
On those days, most of companies relied on the external expertise for exporting. His brilliant established the internal exporting position and aggressively founding the branch outside Japan. That enables them to export speedy, and deeply relations in each regions.